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The five main mistakes of founders when looking for an investor

According to Startup Genome, more than 70% of startups fail not because of a bad product, but because of a lack of funding and an incorrect investor search strategy. Founders spend days on cold mailings, hold dozens of fruitless meetings, and eventually lose focus on product development. The same mistakes are often repeated, each of which consumes resources and reduces the chances of a successful round.

At InvestMatch, we have analyzed thousands of similar cases and identified five key "pain points". In this article, we will analyze each error in detail: its essence, consequences for a startup, and a way to solve it using our Telegram bot.

1. Mass mailing "to all doors)

Mistake: The founder sends the same pitch to all investors, regardless of their specialization and profile.Effects:

  • Low email openability (< 10%)
  • Refusal to respond due to lack of relevance
  • The loss of a startup's reputation

How InvestMatch decides:

  • Built-in filter by segment (geography, industry, stage)
  • The AI algorithm takes care of the sorting: you get only those investors whose criteria match your project.

2. Lack of personalization

Mistake: You can't interest an investor in a general text; everyone wants to understand why your project is addressed to them.Effects:

  • Letters are ignored
  • Declining trust: "I don't know why I need this startup."

How InvestMatch decides:

  • After matching, the bot generates a short report: what exactly in your project coincides with the interests of the investor (market, milestones, metrics).
  • You send not just a link, but a personalized digest of 3-4 key theses.

3. Lack of transparent analytics

Mistake: The founder doesn't see who opened the pitch and who ignored it.Effects:

  • There is no understanding of which investors are really interested
  • Losing control of the negotiation funnel

How InvestMatch decides:

  • Built-in statistics panel:
  • Who and when did the bot "match" your requests?
  • Which of the investors viewed the presentation
  • Response dates and "delay" intervals
  • Automatic reminders for follow-up emails after 72 hours.

4. Parallel "chaos" of correspondence

Mistake: you have conversations in different mailboxes and messengers and lose the threads of negotiations.Effects:

  • Delayed responses
  • Duplication of information
  • The danger of "missing out" on a key investor

How InvestMatch decides:

  • All conversations take place inside the same Telegram channel.:
  • The "Go to Investor chat" button
  • The message history is saved in the bot interface
  • Reminders "the investor did not write for 48 hours" and ready-made follow-up templates.

5. Prolonged "holds" and loss of dynamics

Mistake: investors don't respond for several weeks, and the startup loses momentum and motivation.Effects:

  • The product team is distracted by useless expectations
  • Investor's interest is "cooling"

How InvestMatch decides:

  • The bot takes into account the activity of investors: it shows only those who have given "likes" to projects in the last 2 weeks.
  • Push notifications about new messages and new investors according to your profile.

Practical tips)

  1. Download Pitch Deck Prepare a single-file PDF (no more than 15 slides): clearly structure the "problem–solution–business model".
  2. Clarifying the criteria In the profile, specify at least three key parameters: industry, round size, geography.
  3. Match Score Give a "like" or "dislike" to each match — this improves the accuracy of recommendations.
  4. Active follow-ups Always respond to bot reminders — keep the dialog in the "warm" phase.
  5. Analyze the statistics Once a week, go to the "Statistics" section — see the conversions and adjust the criteria.

If you're tired of scattered emails, irrelevant responses, and aimless expectations, it's time to take your investment search to a new level. InvestMatch takes care of all routine operations: from Pitch Deck analysis to instant selection of investors who are ready for dialogue. Save weeks of work and focus on product development.

Start right now:👉 Launch InvestMatch on Telegram and get the first 5 relevant matches for free!

https://t.me/InvestmatchBot

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