What will be discussed

• Retail pricing strategies and practices.
• How to compete with the market leaders on price and not go broke.
• Pricing performance metrics. Pricing in STM.
• Efficient price monitoring and basket management KVI.
• World experience in retail pricing and the best practices in Europe.
• Promo pricing: how to keep the gross income.
• Behavioral economics and psychological pricing.
• Data-driven dynamic retail pricing.
• The subtleties of ecommerce pricing.
• Big Data and AI in retail pricing.

Who will speak

• D.R. Markus Husemann-Kopetzky, author of Handbook on the Psychology of Pricing.
• Roland Burgman, author of the FutureValue method of company value management.
• Alexander Vygolko, former Head of Pricing Department at Miratorg and HomeMarket, Head of Pricing Practice at myRetailStrategy.
• Alexander Shubin, founder and methodological leader of SmartPricing dynamic pricing solution.
• Aleksey Shigaikin, director of pricing for the Auchan retail chain.
• Mikhail Sidorov, head of the categorical pricing department of the Magnit retail chain.
• Vyacheslav Medvedev, commercial director of the HomeMarket network, pricing and promo expert.
• And others.

Additionally

We chose transformation in pricing processes as the main topic of the conference, metaphorically comparing the transition to digital approaches with climbing uphill - overcoming in the face of uncertainty. The conference will become a guide to the heights of pricing, where you can meet like-minded people along the way, because together it is more reliable and more fun.