The purpose of the webinar is to show with real examples how founders and product teams can use AI to formulate and test hypotheses faster, conduct virtual CustDev interviews, and turn interviews and calls into a map of customer pain.
Format: 75-90 minutes, interactive online master class with demonstration, real practice for participants and Q&A.
Program:
- Why change the classic CustDev and how the AI is integrated into it;
- Lean Startup in Practice: from Problem–Solution Fit to Product–Market Fit;
- Startup‑Mix (Audience–Problem–Solution) as the core of hypotheses;
- The practice of generating Startup‑Mix using LLM;
- Virtual CustDev interviews: how to ask questions and sort out the answers;
- Limitations and typical CustDevAI errors;
- Q&A and analysis of 1-2 cases of participants.
For whom:
- Who: founders, product managers, CPOs, marketers and PMM, product and growth team leaders in startups and IT companies.
- Level up from beginners in CustDev to practitioners who want to:
- accelerate the cycle "hypothesis → interview → insights";
- stop "cooking in your head" and rely on data;
- learn how to use LLM as a research assistant.
The result for the participants:
- 1-2 well‑developed Startup Mixes for your product;
- Working templates of experiments for generating hypotheses and conducting virtual interviews;
- Clear structure on how to integrate CustDevAI into the product development cycle;
- Examples of how to use AI to spend less time on routine and more on decision-making.
