Practical online webinar for sellers on Kaspi: let's analyze four Kaspi Marketing tools, show where the advertising budget goes without orders, and how data and AI analytics help manage bids.
Many sellers rate Kaspi ads based on a single figure — expense. At the webinar, we'll look at how to view ads through data: by hour, by product, and along with bonuses and reviews.
Program:
1. Four Kaspi Marketing Tools: product advertising, brand banner advertising, seller bonuses and feedback bonuses. Why they should be counted together.
2. Advertising by the hour: how to find the hours in which the budget is spent without orders.
3. Reviews and advertising: how negative reviews reduce the return on bets.
4. Data-driven automation: betting schedules, team notifications, and AI explanations of changes in numbers.
5. Answers to questions.
For whom: store owners, e-commerce executives, marketers, and managers who advertise on Kaspi.
What the participants will receive: a clear procedure for checking the advertising cabinet and a checklist after the webinar.
Speaker: Maxim Devyatkin, CPO Marketix. Responsible for the development of Bidder (Kaspi advertising management with AI analytics) and OMS (orders from marketplaces and integration with accounting systems). Marketix is a member of the Astana Hub.
Duration: 60 minutes — 40 minutes of analysis and 20 minutes of answers to questions.
