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Kolesa Online Analytics Meetup 2026

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On July 15, Kolesa Online Analytics Meetup will be held online

You can't fool Holdout: why a successful test is not a victory yet

At the meeting, we will analyze the real case of the full life cycle of the experiment — from the hypothesis and the successful statistical test to the rollout of the feature to the entire audience. Let's tell you how a month later the holdout group showed that the feature would have to be rolled back.

 

Speaker: Kamila Bishenova, Data Analyst, Kolesa Group.

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