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Marketing and Product Approaches in a Startup

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How do you build marketing in a startup so that the product truly reaches its users?

As part of the Red Bull Basement program,
Gainy Ibragimova — Product Marketing Manager at Bakotech — will share her experience.

We will discuss:
✔️ product approaches that work at early stages,
✔️ how to form hypotheses and validate demand,
✔️ why marketing is fundamentally about creating value,
✔️ what a startup must consider to avoid burning resources.

If you want to understand how product and marketing intersect in a real startup environment — join us! 🔥

📍 Glinki St. 20a, “Üsh anyq” conference hall
📅 March 4, 15:30

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