Middle Marketing specialist

Required skills:

- Experience working with SEO agencies: control, analysis, optimization

- Analytical skills: in-depth analysis of the effectiveness of the promotion of all channels, monthly detailed report on the effectiveness of advertising

Fluency in English language level B2 and above

- Knowledge and work with AMO CRM

- Organization and control of contractors (design, content, SMM)

Advantages (pros):

- Experience in B2B and industrial/construction equipment

- The ability to launch targeted and contextual advertising

- Willingness to develop and scale up to the head of the department

Astana Construction Business Group (ACBG) — with Since 2013, we have been developing a business in the field of rental, sale and service of lifting equipment and confidently operate throughout Kazakhstan and the CIS countries.

 We are official dealers of the world's leading brands and participate in the implementation of large—scale projects in construction, industry, mining and the oil and gas sector. The company is growing, expanding its business lines and strengthening its market position.

 We are currently looking for a marketer who will help turn marketing into a business growth driver: strengthen brand awareness, support sales, and build a systematic marketing effort with measurable results. We need a specialist who knows how to work with numbers, meanings and the market — and wants to see the real effect of his work.

 The mission and roles of the Middle Marketer:

 Responsibilities

Development and implementation of the company's marketing strategy, quarterly and annual promotion plans.

Market analysis, target audience and competitors; participation in shaping the company's positioning.

Development of customer acquisition and lead generation channels: Google Ads, Yandex Direct, Meta Ads, YouTube, Telegram, and other digital channels.

Planning, launching and optimizing advertising campaigns, cost and quality control of leads.

Corporate website management: development, setting tasks for developers, creating and optimizing landing pages, and improving user experience.

SEO development and control of the work of SEO contractors.

Analysis of the marketing funnel and key indicators: leads, CPL, CAC, CPA, conversion, ROMI/ROI.

Planning and control of the marketing budget, cost effectiveness assessment and budget reallocation between channels.

External contractor management: SMM, SEO, targeting, development, design, video production and other specialists.

Brand development and participation in the development of advertising campaigns, presentations and marketing materials.

Interaction with the sales department: analyzing the quality of leads, conversions, and causes of customer loss, and jointly searching for growth points.

Preparation of regular analytics and recommendations for management to improve marketing effectiveness.

Setting tasks and monitoring work Junior marketing specialist, participation in his training and development.

Opening hours: 5/2 from 09:00 to 18:00;

timely payment of labor;

official registration in accordance with the Labor Code rk;

friendly team;

comfortable working conditions;

Prospects and development

- The opportunity to build an internal marketing team

- Access to resources and tools for professional growth

- Influence on the company's marketing strategy and the development of new directions.