Until recently, creating a video required a camera, lights, studio, and a bunch of takes. And now you can just write a text and the artificial intelligence itself will generate a video with a talking avatar. Services such as HeyGen, Synthesia, and D-ID are already doing this. But are AI avatars ready to completely replace the usual videos?

What can AI avatars do?

🤖 HeyGen — allows you to create a video with an avatar that speaks any language. You can even “transplant” your face onto another character.

🎬 Synthesia is business—oriented. Companies use it to create instructional videos and presentations, replacing live speakers.

🧠 D-ID — animates photos and turns text into animated videos.

Why are AI avatars convenient?

🔥 Save time by not having to record 10 takes and edit a video.

🌍 Instant translation — you can make videos in any language without overdubbing.

💰 Cost reduction — no cameras, studio, presenters, or video editors needed.

But so far, AI videos are not perfect.

The expression of emotions is limited — AI avatars are not yet able to convey live emotions in the same way as real people.

Sometimes it is noticeable that this is not a live video — lip movements and facial expressions are not perfect yet.

There are risks of deepfakes — attackers can use the technology to fake videos.

Will AI avatars replace classic videos?

They can't completely replace live videos yet. But in the future, maybe we'll just write text, and neural networks themselves will create realistic videos in seconds. Many companies are already using AI for marketing, training, and content automation.

But the live video will still remain. People trust people, which means that bloggers, presenters, and real emotions will not disappear.

Are you ready to replace shooting with AI? Or will live video always be better?