Google Play recently announced that your app is now targeted by metrics. Not just ratings and reviews — now they are important:

📉 Uninstall rate < 5%

📊 DAU/MAU > 8%

📆 Activity ≥ 24 out of 30 days

It's time to look at the product not through the eyes of the developer, but through the eyes of the user. Google is definitely doing this now.

These figures are not just statistics. They answer the main question: “Do people need your app?”

• Are there many deletions? So something is wrong.
• Weak engagement? Users are bored.
• Poor stability? So, let me down.

Google doesn't want to show such apps. And more and more often it doesn't show.

, Reducing the Uninstall rate:

, Make the first launch simple and straightforward

Remove irritants (advertising, bugs, overload)

, Listen to users — they will tell you what is wrong.

🔹 Raising a DAU/MAU:

Let's give you a reason to come back: reminders, features, content

, Personalize the experience

✅ Make small joys every day

, Increasing activity:

Add cycles — the habit of coming back

, Watch the funnel: where people get lost

Engage through gamification and challenges

• Loss of access to Play features (Inline install, promotion)
• 📉 Reduced positions and visibility
• , A label about "low quality" right in the application card
• And as a result — an increase in outflow and a drop in income

Previously, it was enough to "just launch the application". Now it's not enough. Google is not looking at what you have done, but how it is used.

If you want to grow, play by the new rules. Keep an eye on the metrics. Improve the product. Take care of the user and they will stay with you.