Telephone conversations are an important tool for the work of the sales department. However, effective management of this process is a challenge, especially for small and medium —sized businesses (SMEs). Quality control issues, lack of data for analysis, and lack of system feedback can slow down a company's growth.

This is where AICA (Artificial Intelligence for Communication Analysis), an innovative AI—based solution that provides a comprehensive analysis of telephone conversations, comes to the rescue. In this article, we'll walk you through the steps - How does it work and what benefits does it bring to your business?

1. The problems that AICA solves

Employee performance monitoring: One of the main challenges is to monitor the quality of managers' phone conversations. Managers often don't have time to listen to dozens and hundreds of calls every day. This leads to a decrease in the quality of service and missed sales. Data is lost and there is no possibility of operational influence on the result.

Automation of quality control: The lack of systematic approaches to evaluating conversations can leave gaps in the training of managers. As a result, employees make mistakes that cost the company significant losses or lost revenue.

Lack of data for marketing: Many companies miss valuable insights from conversations with customers that could help improve marketing campaigns and offers that would be based on real customer "pains" and requests.

Insufficient Managerial effectiveness: Managers often do not realize their weaknesses, which slows down their professional growth and reduces the overall effectiveness of the sales department. The constant amount of work does not allow us to work on mistakes and improve performance.

2. How does AICA solve these problems

Employee monitoring: AICA transcribes and analyzes all phone conversations. Managers receive detailed reports that show how effectively managers follow scripts, respond to objections, and close deals.

Automation of quality control: The system uses AI to evaluate conversations based on key criteria: greeting, handling objections, and closing a deal. AICA identifies areas for improvement and generates recommendations for employee training.

Marketing Data: AICA collects keywords, questions, and objections from customers. This data helps marketers create more relevant content, improve offers, and strengthen advertising campaigns.

Insights for creating selling content: Through conversation analysis, you will be able to better understand your customer, their needs and pain points, which will allow you to develop more effective marketing and selling strategies.

Improving Sales Department efficiency: AICA helps identify best practices and scale them across the entire department. Managers become more confident in their skills, which directly affects performance.

3. The results you get with AICA

Improved quality control: Supervisors and the control department no longer waste time manually monitoring calls. Automation ensures continuous monitoring of the sales department. AICA provides 100% analysis and evaluation of conversations, which allows you to see the full picture and manage quality.

HR Management: Detailed reports allow you to see which employees are achieving the best results and who needs additional support or training. AICA provides an objective assessment of each employee's work and every conversation, not just by making "empty" estimates, but by analyzing the context and meaning.  

Sales growth: Improving the quality of communication with customers directly increases the percentage of closed transactions and the average receipt. By itself, 100% control already leads to an increase in sales, and an objective assessment for management gives a new impetus to an increase in sales and revenue, through an increase in % closing of transactions.

Optimize marketing efforts: Managers and marketers gain insights that help create more targeted campaigns and increase the return on investment in advertising, attracting the target audience and creating prerequisites for better sales and closing metrics.

4. Usage Examples

Case study: A B2B business services company used AICA to optimize sales. Thanks to the conversation analysis, it was possible:

• Discover that 30% of calls completed without offering additional services.
• Implement a new script that increased the average receipt by 15%.
• Improve customer relations by improving the professionalism of managers.

Case study: The Medical Marketing Department implemented AICA to obtain data for evaluating the call center in terms of customer orientation, feedback on calls from launched advertising companies and the creation of selling content. The customer received the necessary data, but other than that, it was possible:

• Discover what's on the popular services sales and records decreased by 70% due to workload and long the waiting period.
• Customer complaints about debt awaiting the results of the study.
• Increase entries by 15% in 1 a month, through script improvements at the initial request.

Case study: A hardware store, the owner of a chain of stores, has implemented AICA to analyze calls in a call center. After a month of work, it succeeded:

• Increase the conversion of calls to sales increased by 25%.
• Identify a frequent objection customers and adapt the script to their expectations.
• Reduce the time for training new employees by 40% due to clear recommendations from the system.

5. Why choose AICA

AICA is a reliable assistant in sales management. The implementation of the system ensures:

• Saving managers time.
• Transparency of work employees.
• Increased sales due to improve the quality of communication with clients.
• Data and insights for strategic growth of the company.

Connect AICA and make sure of its effectiveness! Contact us to learn more, get a free consultation and test results on your real data.

Conclusion

Integration AICA is a step forward towards business automation and digitalization. The system not only improves the work of the sales department, but also helps to make more informed decisions affecting the result.