Forums and exhibitions are powerful tools for startups that want to attract customers, investors, and partners. However, just being at an event does not guarantee success. It is important to prepare properly, build a communication strategy and effectively use the opportunities provided by offline networking. We're looking at how a startup can get the most out of participating in forums and exhibitions.

Success at an event begins long before the event itself. How to prepare?

• Define your goal: do you want to attract investors, find clients, or gain media support? Your strategy must match the goal.
• Study the participants: make a list of potential partners, investors, and clients you want to meet in advance.
• Sign up for presentations and pitches: participating in panel discussions or pitch sessions will increase the startup's awareness.
• Prepare materials: presentations, business cards, landing pages specifically for the event.
• Practice elevator pitch: a short and convincing description of your project (30-60 seconds).

It is important to be active at a forum or exhibition, otherwise you will simply not be noticed.

• Create activity at the booth: interactive demos, contests, QR codes with bonuses – anything that attracts attention.
• Networking is your main tool: approach people, ask questions, and offer solutions.
• Social media helps: share real-time content, tag other participants, and use event hashtags.
• Record your contacts: immediately write down who you talked to and what you agreed on.
• Don't be afraid to take the initiative: ask questions to speakers, participate in discussions, and speak at open venues.

Exhibitions and forums are a battle for attention. What will help a startup become visible?

• An unusual stand or presentation format: minimalism is good, but a memorable element (bright banners, interactive stands, VR/AR) will attract more visitors.
• Branded souvenirs with benefits: pens, notebooks, USB flash drives are standard. But something unusual, like high-quality eco-shirts or gamified gifts, will be remembered.
• Provocative marketing: no, not aggression, but non-standard actions and activities that engage the audience.
• Professional photos and videos: Let you have beautiful frames for posts and future marketing materials.

The forum is ending, but the work is just beginning.

• Sort out the contacts: write to everyone you've met. Preferably within 48 hours of the event.
• Keep in touch: don't just add to LinkedIn, but continue the dialogue.
• Analyze the results: evaluate what worked and what can be improved next time.
• Create content: publications with insights, case studies, and video feedback from participants.
• Keep building relationships: maybe someone didn't become your client right away, but they'll remember you later.

Forums and exhibitions are not just a place to distribute business cards. This is a chance to build useful connections, gain new customers and strengthen the brand. The main thing is to prepare, stand out and continue working after the event. If you use these tips, a startup will be able to get the most out of every event and accelerate its growth.