On May 13, the Aqtobe Hub hosted a forum dedicated to the real implementation of artificial intelligence (AI) in business processes. The event was attended by business representatives, technology experts and media representatives. The main objective of the forum is to show how modern AI tools help automate routine tasks, optimize marketing, and make more informed decisions.

One of the key speakers of the forum was Serik Sundetov— a business consultant and head of Sunnet Business Technology. He spoke in detail about the company's strategic approach to introducing artificial intelligence into the business.

Serik emphasized the need for an integrated approach, starting from analyzing the company's needs and ending with adapting AI solutions to specific business tasks. He presented four key products of the company, which are already being actively implemented in various industries.:

AI Assistant - automating routine tasks and increasing employee productivity;

AI marketer - optimization of marketing campaigns with minimal effort and cost;

Proji Marketing is a ready—made marketing strategy with a step-by-step implementation plan;

AIA by Sunnet is a platform for developing customized AI solutions tailored to meet unique business requirements.

Serik explained in detail how these tools help businesses speed up processes, reduce costs, and make more accurate decisions based on data analysis.

Expert presentations and practical cases

The Forum also provided a platform for the exchange of experience and knowledge among specialists.:

Magzhan Zhumaev, co-founder of the Boston English Hub, presented an analysis of current trends in the AI market both in Kazakhstan and globally, highlighting promising areas of technology development.;

Rustam Mukhit, founder of Paida Bot, spoke about the introduction of AI chatbots into the sales process, supporting his presentation with real examples of efficiency growth and customer service improvement.;

Dana Bakhytovna, head of the Aktobe branch of the Republic Party and former director of the Atameken Chamber of Entrepreneurs, focused on the need for digital transformation of business in the regions and the introduction of innovations to increase competitiveness.

The importance of the forum for business in Kazakhstan. The event showed that tools for practical use of artificial intelligence in business are already available in Kazakhstan. However, despite the growing interest, a comprehensive and systematic approach is needed for successful implementation, including process adaptation, staff training, and competent change management.

The media presence provided extensive coverage of the topic, which contributes to the formation of a technologically literate community and increased awareness of entrepreneurs about the possibilities of AI.

The forum at the Aqtobe Hub confirmed that artificial intelligence is becoming an integral part of Kazakhstan's business ecosystem. Companies that are ready for change and use modern AI solutions will be able to increase their efficiency and take a more stable position in the market.

Results and conclusions

The forum demonstrated a high interest in artificial intelligence technologies in the business environment of Aktobe and the whole country. The participants received not only theoretical knowledge, but also practical tools that can be implemented in their companies to increase efficiency and competitiveness.

The event has become an excellent platform for sharing experiences, establishing business contacts and finding new opportunities for digital transformation. The introduction of AI today is no longer just a trend, but a necessary step towards business development and sustainability in a rapidly changing world.