Only RK

Price: 200000

Number of applications: 7

Development of the "Personal Offers" tab in the mobile application
Customer

Too "metriX company"
Decision acceptance deadline

17.04.26 (inclusive)

Form of award

Contractual / Fixed payment

Product status

Finished product

Task type

ICT tasks

Сфера применения

Light industry

Область задачи

Other solutions for the creative industry

Type of product

Mobile app

Problem description

Currently, users receive the same content (promotions, discounts), regardless of their interests. Absent: content personalization; recommendations based on user actions; retention mechanism through individual offers. This reduces interest in the app and reduces the effectiveness of marketing.

Expected effect

increased user engagement; increased conversion to purchases; increase retention (retention); increasing the effectiveness of marketing campaigns.

Full name of responsible person

Daulet Kamanov

Purpose and description of task (project)

Add a new "Personal Offers" tab to the existing mobile application, which will show the user individual promotions, discounts and recommendations based on their behavior and interaction history. The goal is to increase user engagement and increase purchase conversions.

Note

increased user engagement; increased conversion to purchases; increase retention (retention); increasing the effectiveness of marketing campaigns.

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