Decision acceptance deadline

25.07.25 (inclusive)

Form of award

on the terms of partnership

Product status

MVP

Task type

ICT tasks

Сфера применения

Media sphere

Область задачи

Neurotechnology and artificial Intelligence

Type of product

Software/ IS

Problem description

Traditional badges on forums and exhibitions: they are passive information carriers (full name, company) without interactivity; they do not provide convenient and fast networking (contacts are transferred manually or via business cards); not integrated with the digital infrastructure of the forum (schedule, notifications, access area); they do not provide the organizers with analytics on the activity of participants, engagement and attendance of zones; not protected from forgeries or unauthorized access (static QR codes are easy to scan and clone);

Expected effect

1. Increase participant engagement Participants become active users of the badge, rather than just wearing it. The Tap-to-Connect function, live notifications, AI chat — all this stimulates constant interaction with the device and with each other. Engagement is enhanced through gamification: activity points, prizes, access to privileges. 📡 2. Interactive digital experience The badge turns into a digital assistant on the forum: it helps you navigate, tracks your schedule, and connects you with the right people. The participant feels that they are at a world-class technological event. 📊 3. Analysis and improvement of forum management The organizers receive detailed information: attendance by zone activity by participant category heat maps of movements This data can be used for: operational management of the guest flow planning of future events formation of commercial offers for partners 🔐 4. Security and control level Exclusion of the possibility of badge forgery (dynamic QR codes, blocking) Real-time monitoring of access to VIP/restricted areas The ability to instantly deactivate a lost or suspicious badge 5. Brand effect and PR SmartPass stands as a symbol of the Digital Bridge technology The partner can brand the device and station, promoting himself as an innovator. Participants share photos and videos with the badge on social networks → organic reach 6. Educational and reputational contributions Participants receive career recommendations, AI competencies, and opportunities through the AI navigator functionality. SmartPass is becoming not just a passport, but a tool for digital self-realization.

Full name of responsible person

Nagashybai Rayymbek

Purpose and description of task (project)

eInk display — name, photo, status, QR Tap-to-Connect: NFC/UWB tag for contactless contact exchange LED edge illumination — color depending on the role (speaker, investor, etc.) AI chat and navigator via mobile app Security: Dynamic QR, encryption, lock function Analytics: zone movement, engagement, NFT API-Business card: the ability to save a digital business card as an NFT Gamification: activity points → merch, access

Note