Launching a payment service is a difficult but promising task. There are many nuances in this area, but a successful start depends on four basic decisions.: 1️⃣Choosing a business model 2️⃣ T

The SaaS (Software as a Service) model continues to dominate the technology business, allowing startups to scale, ensure stable cash flow, and reduce customer acquisition costs. Let's look at why Sa

Every startup is faced with a choice: develop a business using your own funds (bootstrapping) or attract venture capital financing (VC – venture capital). Both approaches have their pros and cons. L

Many startups rely on paid advertising and social media promotion, forgetting about SEO (search engine optimization). However, organic traffic remains one of the cheapest and most effective channels

One of the main reasons for the failure of startups is the choice of a niche without real demand. To build a sustainable business, it is important not just to come up with an innovation, but to find

Our smart traffic light with artificial intelligence is a revolutionary solution for traffic optimization. It is equipped with a camera and a machine vision system that analyzes the flow of cars in

IT products are often difficult to understand, especially if they are focused on the B2B segment or contain technical nuances. However, customers don't buy technology – they buy solutions to their p

For a startup, finding its first customers is a key step towards success. Without proven demand and real users, even the most innovative product risks going unnoticed. In this article, we will analy

In the world of B2B IT products, price often becomes a stumbling block. Companies want to save money, but at the same time get a high-quality and reliable solution. However, a blind race for low cos