The team conducted the first-of-its-kind analysis of Kazakhstani company leaders in the areas of employee benefits and motivation. The data collected by Beneteria revealed that 74% of employees want benefits tailored to their individual profiles—not just a "free gym for everyone," but a choice between fitness, online courses, mental health services, or childcare. Meanwhile, 50% of HR managers are already seeing a growing demand for non-financial motivation—flexibility, learning opportunities, and mental well-being. Yet over 60% of companies still stick to outdated models: generic benefits packages that don’t inspire, but rather induce indifference.

Beneteria was founded in late 2024 with a simple but powerful idea: care isn’t a perk—it’s a standard. The startup offers a tech-driven platform that enables companies to design personalized benefits packages for employees—drawing from a benefits marketplace, discount catalog, and other flexible options. It’s more than a nice-to-have. It’s a strategic tool for team engagement and retention.

And early results show it works: companies that have piloted Beneteria reported a 20% increase in employee responsiveness, a 5% boost in retention, and a 3–5% rise in eNPS (employee Net Promoter Score). The startup is already working with 10 companies, supporting a pilot contract with Coca-Cola, and entering the Central Asian market.

What makes Beneteria stand out is that they don’t just follow the “well-being trend”—they measure it. Their recent research represents one of Kazakhstan’s first real attempts to understand what employees actually want—not in theory, but in practice. And their desires seem simple:
flexibility, choice, and a sense that someone genuinely cares.

“The world is chasing AI trends, but people remain a company’s greatest asset. Businesses succeed where employees are happy and motivated. Taking care of your team isn’t a perk—it’s a competitive advantage,” says Orazaly Nursultan, founder of the startup.

Today, Beneteria is not just building a product. It’s helping companies shift their mindset:
from cutting costs on people to investing in them. This isn’t about benefits. It’s about a new kind of culture—a culture where care is the rule.