Astana Hub actively promotes digital education and the development of AI competencies. Partner online courses such as “AI Fundamentals: ChatGPT,” “Fundamentals of Data Analysis and Python,” “Fundamentals of Prompt Engineering,” and QazCoders have already helped tens of thousands of Kazakhstanis acquire modern digital skills and tools.
The new course is delivered online over four weeks and includes 20 video lessons featuring real case studies, supplementary materials, and inspiring examples. Its flexible format allows participants to study at their own pace and combine learning with work or university. The course is ideally suited for beginners, designers, marketers, and entrepreneurs looking to master cutting-edge branding tools.
“This is not the first joint educational program implemented at Astana Hub. We clearly see the growing interest in modern digital professions, and our aim is to provide participants not just with knowledge, but with practical tools they can apply immediately. The AI-powered brand design course is a continuation of our mission to strengthen technological skills among Kazakhstanis,” said Alyona Slavkina, Director of Educational Programs Office at Astana Hub.
The course helps participants understand how technology is transforming the creative industry and offers practical tools for those who want to build the brands of the future. Participants will learn how to develop a brand strategy, create a visual identity system, choose color palettes, fonts, and logos, and use neural networks such as Midjourney, ChatGPT, and Canva AI to generate ideas, visuals, and mockups.
The course mentor is Daiana Moldagulova, Art Director and Creative Group Head at GForce Grey, and mentor at the Academy of Digital Industries.
“‘Build a Brand with Neural Networks’ is a step toward shaping a new generation of creative specialists in Kazakhstan. The course helps participants gain a deeper understanding of the brand designer’s profession—from developing strategy and visual systems to effectively using artificial intelligence. A dedicated module focuses on AI tools that are reshaping the creative industry and making designers’ work more efficient. The course demonstrates how creativity can become a tool for growth, not just self-expression, and it opens real career opportunities in any field,” said Daiana Moldagulova.
Upon completion, participants will receive a certificate and will be able to add a mini brand book—created using AI—to their portfolio. The project aims to inspire participants to harness technology for self-development, business growth, and strengthening their position in an increasingly dynamic digital world.
Astana Hub actively promotes digital education and the development of AI competencies. Partner online courses such as “AI Fundamentals: ChatGPT,” “Fundamentals of Data Analysis and Python,” “Fundamentals of Prompt Engineering,” and QazCoders have already helped tens of thousands of Kazakhstanis acquire modern digital skills and tools.
The new course is delivered online over four weeks and includes 20 video lessons featuring real case studies, supplementary materials, and inspiring examples. Its flexible format allows participants to study at their own pace and combine learning with work or university. The course is ideally suited for beginners, designers, marketers, and entrepreneurs looking to master cutting-edge branding tools.
“This is not the first joint educational program implemented at Astana Hub. We clearly see the growing interest in modern digital professions, and our aim is to provide participants not just with knowledge, but with practical tools they can apply immediately. The AI-powered brand design course is a continuation of our mission to strengthen technological skills among Kazakhstanis,” said Alyona Slavkina, Director of Educational Programs Office at Astana Hub.
The course helps participants understand how technology is transforming the creative industry and offers practical tools for those who want to build the brands of the future. Participants will learn how to develop a brand strategy, create a visual identity system, choose color palettes, fonts, and logos, and use neural networks such as Midjourney, ChatGPT, and Canva AI to generate ideas, visuals, and mockups.
The course mentor is Daiana Moldagulova, Art Director and Creative Group Head at GForce Grey, and mentor at the Academy of Digital Industries.
“‘Build a Brand with Neural Networks’ is a step toward shaping a new generation of creative specialists in Kazakhstan. The course helps participants gain a deeper understanding of the brand designer’s profession—from developing strategy and visual systems to effectively using artificial intelligence. A dedicated module focuses on AI tools that are reshaping the creative industry and making designers’ work more efficient. The course demonstrates how creativity can become a tool for growth, not just self-expression, and it opens real career opportunities in any field,” said Daiana Moldagulova.
Upon completion, participants will receive a certificate and will be able to add a mini brand book—created using AI—to their portfolio. The project aims to inspire participants to harness technology for self-development, business growth, and strengthening their position in an increasingly dynamic digital world.
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