4sell.ai is an AI platform that claims to have no equivalents worldwide, making service quality and customer experience measurable. The startup was founded by high school classmates from Karaganda—Roman Belopolsky (CEO) and Konstantin Balzin (CTO).
The system runs directly on employees’ devices—at cash registers, in call centers, and for waitstaff. The service helps businesses increase revenue by boosting upsells, reduce mistakes through real-time prompts, train employees effectively, and receive transparent daily analytics—without mystery shoppers—down to each branch and each employee.
“Increasing the average check by just 8% can bring a chain of 50 cafés up to $1 million in additional annual revenue,” notes Roman Belopolsky, CEO of 4sell.ai.
Employees receive instant bonuses for meeting standards—gamification turns service monitoring into a motivation and growth system. After introducing motivation and gamification within client chains, the share of upsells in the average check reached +8% on average, and for some employees 16–19%. Early deployments in the Hani chain showed growth in both average check size and staff engagement. Clients include HoReCa market leaders such as SF, Zebra Coffee, and Coffee Hub, and the company has also launched its first pharmacy chain project with Biopharma. The total number of locations across current clients already exceeds 200.
The team will use the funds to accelerate rollouts and further develop the platform: a new app for waiters and self-service functionality will be released, gamification will be improved, and R&D will be expanded to increase speech analysis accuracy and move toward an on-device edge analysis format.
In 2026, 4sell.ai plans to scale to 1,000 venues, reach break-even, and prepare for expansion into the U.S. market.
“The MOST Accelerator Fund program helped us rethink our approach to growth and fundraising,” says co-founder Roman Belopolsky. “We learned how to build relationships with investors properly and found an advisor who helps the team grow without unnecessary mistakes. The first impulse to scale came from a lecture by Murat Abdrakhmanov on venture thinking in Karaganda—after it, we looked at the product in a new way and started thinking internationally for the first time. We are grateful to Maria Zhirkova, head of Terricon Venture, for organizing the event.”
Background
MOST Accelerator Fund is a $10 million venture fund-accelerator supporting AI B2B startups from Central Asia. The fund’s portfolio includes 10 teams, each of which passed a rigorous investment selection process and demonstrates potential for international expansion.
MA7 Ventures is a venture ecosystem founded by Murat Abdrakhmanov, Central Asia’s largest angel investor. MA7 Ventures has selected more than 60 projects for its portfolio and invested more than $25 million. It is described as the first profitable venture ecosystem in Central Asia.
Axiom Capital is a venture fund specializing in corporate B2B software companies.
4sell.ai is an AI platform that claims to have no equivalents worldwide, making service quality and customer experience measurable. The startup was founded by high school classmates from Karaganda—Roman Belopolsky (CEO) and Konstantin Balzin (CTO).
The system runs directly on employees’ devices—at cash registers, in call centers, and for waitstaff. The service helps businesses increase revenue by boosting upsells, reduce mistakes through real-time prompts, train employees effectively, and receive transparent daily analytics—without mystery shoppers—down to each branch and each employee.
“Increasing the average check by just 8% can bring a chain of 50 cafés up to $1 million in additional annual revenue,” notes Roman Belopolsky, CEO of 4sell.ai.
Employees receive instant bonuses for meeting standards—gamification turns service monitoring into a motivation and growth system. After introducing motivation and gamification within client chains, the share of upsells in the average check reached +8% on average, and for some employees 16–19%. Early deployments in the Hani chain showed growth in both average check size and staff engagement. Clients include HoReCa market leaders such as SF, Zebra Coffee, and Coffee Hub, and the company has also launched its first pharmacy chain project with Biopharma. The total number of locations across current clients already exceeds 200.
The team will use the funds to accelerate rollouts and further develop the platform: a new app for waiters and self-service functionality will be released, gamification will be improved, and R&D will be expanded to increase speech analysis accuracy and move toward an on-device edge analysis format.
In 2026, 4sell.ai plans to scale to 1,000 venues, reach break-even, and prepare for expansion into the U.S. market.
“The MOST Accelerator Fund program helped us rethink our approach to growth and fundraising,” says co-founder Roman Belopolsky. “We learned how to build relationships with investors properly and found an advisor who helps the team grow without unnecessary mistakes. The first impulse to scale came from a lecture by Murat Abdrakhmanov on venture thinking in Karaganda—after it, we looked at the product in a new way and started thinking internationally for the first time. We are grateful to Maria Zhirkova, head of Terricon Venture, for organizing the event.”
Background
MOST Accelerator Fund is a $10 million venture fund-accelerator supporting AI B2B startups from Central Asia. The fund’s portfolio includes 10 teams, each of which passed a rigorous investment selection process and demonstrates potential for international expansion.
MA7 Ventures is a venture ecosystem founded by Murat Abdrakhmanov, Central Asia’s largest angel investor. MA7 Ventures has selected more than 60 projects for its portfolio and invested more than $25 million. It is described as the first profitable venture ecosystem in Central Asia.
Axiom Capital is a venture fund specializing in corporate B2B software companies.
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