The team conducted a first-of-its-kind analysis of employee preferences in Kazakhstani companies regarding benefits and motivation. Data collected by Beneteria shows that 74% of employees want their benefits packages to be tailored to their individual needs. Not just a “free gym for everyone,” but the ability to choose between sports, professional courses, psychological support, or childcare. At the same time, half of HR managers already report growing interest in non-financial motivation—flexibility, learning opportunities, and mental well-being. Yet more than 60% of companies still rely on a one-size-fits-all benefits model that inspires indifference rather than engagement.
The idea behind Beneteria emerged at the end of 2024 with a simple but powerful premise: care is not a privilege—it is a standard. The startup offers a technology-driven platform that allows companies to build personalized benefit packages for employees using a marketplace of benefits, a discount catalog, and other flexible options. This is not just a nice perk, but a strategic tool for employee engagement and retention.
Early results suggest that the approach works. In companies that piloted Beneteria’s solution, employee engagement increased by 20%, retention rose by 5%, and the eNPS score (employees’ willingness to recommend their employer) grew by 3–5%. The startup is already working with 10 companies, has signed a pilot contract with Coca-Cola, and is preparing to expand into the Central Asian market.
What makes Beneteria particularly noteworthy is that the team is not merely “following the trend”—they are shaping it. Their research is essentially the first attempt in Kazakhstan to understand what employees actually want in practice, not just in theory. And their needs appear straightforward: flexibility, choice, and a genuine sense of care.
“The world is chasing AI trends, but people are the main asset of any company. Businesses win where employees are satisfied and motivated. Caring for the team is not a bonus—it’s a competitive advantage,” said Orazaly Nursultan, founder of the startup.
Today, Beneteria is doing more than building a product. It is helping companies rethink their mindset—from cutting costs on people to investing in them. This is not just about benefits packages. It is about a new culture—one where care is the rule, not the exception.
Read more at DKnews.kz.
The team conducted a first-of-its-kind analysis of employee preferences in Kazakhstani companies regarding benefits and motivation. Data collected by Beneteria shows that 74% of employees want their benefits packages to be tailored to their individual needs. Not just a “free gym for everyone,” but the ability to choose between sports, professional courses, psychological support, or childcare. At the same time, half of HR managers already report growing interest in non-financial motivation—flexibility, learning opportunities, and mental well-being. Yet more than 60% of companies still rely on a one-size-fits-all benefits model that inspires indifference rather than engagement.
The idea behind Beneteria emerged at the end of 2024 with a simple but powerful premise: care is not a privilege—it is a standard. The startup offers a technology-driven platform that allows companies to build personalized benefit packages for employees using a marketplace of benefits, a discount catalog, and other flexible options. This is not just a nice perk, but a strategic tool for employee engagement and retention.
Early results suggest that the approach works. In companies that piloted Beneteria’s solution, employee engagement increased by 20%, retention rose by 5%, and the eNPS score (employees’ willingness to recommend their employer) grew by 3–5%. The startup is already working with 10 companies, has signed a pilot contract with Coca-Cola, and is preparing to expand into the Central Asian market.
What makes Beneteria particularly noteworthy is that the team is not merely “following the trend”—they are shaping it. Their research is essentially the first attempt in Kazakhstan to understand what employees actually want in practice, not just in theory. And their needs appear straightforward: flexibility, choice, and a genuine sense of care.
“The world is chasing AI trends, but people are the main asset of any company. Businesses win where employees are satisfied and motivated. Caring for the team is not a bonus—it’s a competitive advantage,” said Orazaly Nursultan, founder of the startup.
Today, Beneteria is doing more than building a product. It is helping companies rethink their mindset—from cutting costs on people to investing in them. This is not just about benefits packages. It is about a new culture—one where care is the rule, not the exception.
Read more at DKnews.kz.
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