At Astana Hub, we see how Kazakhstani startups create innovative solutions that change the approaches and work of industries. One of these startups is AICA (Artificial Intelligence for Communication Analysis is an artificial intelligence–based SaaS platform that helps one of the most competitive areas, the construction business, solve pressing problems and find new growth points. Every call from a potential real estate buyer is a chance for a deal, but often this chance is missed. AICA offers a technological answer to the question: "Why?".

"Blind spots" in real estate sales and the eternal dispute between marketing and sellers

Many developers are familiar with the situation: marketing budgets are being mastered, leads are being received, but conversion into real apartment sales leaves much to be desired. The sales department blames "low-quality" leads, marketing complains about the poor work of managers. Who is right? Often, the truth is hidden in the customer conversations themselves.

·       Misunderstanding of advertising offers: Customers call with some expectations (for example, about the price due to the emphasis on the discount), but the reality turns out to be different.

·       Weak elaboration of objections: "Expensive," "inconvenient," "I'll think about it," are the standard objections that many deals fall upon.

·       Lack of objective assessment: Management does not always see the full picture of the effectiveness of each manager and the entire department.

AICA's Solution: AI analytics for the construction industry AICA has developed a platform that automatically analyzes 100% of the phone conversations of the developer's sales department. What does this mean in practice?

1.     Objective assessment of the quality of leads and the effectiveness of advertising: Our AI with high accuracy (including recognition of Kazakh and mixed speech) transcribes and analyzes calls, revealing how customers respond to marketing messages. This helps marketers adjust campaigns and attract a more targeted audience, reducing the cost of customer acquisition (CAC) in real estate.

2.     Identification of "drain points" in the sales funnel: The system shows at which stages of the dialogue (presentation, handling objections, closing a meeting) clients are most often lost. We help you understand why customers they refuse to buy an apartment after the call.

3.     Improving scripts and managers' work: AICA analyzes compliance with effective real estate sales scripts, identifies strengths and weaknesses in each manager's work, highlights best practices and areas for training (for example, dealing with customer objections when buying an apartment or closing a deal).

4.     Conversion rate increase: Armed with this data, developers can optimize their processes, train their teams and, as a result, significantly increase the conversion rate in the sales department – from a call to a visit to the office and a real deal.

An example from practice (an impersonal case): An analysis of calls in the sales department of one of the developers showed that up to 60% of price objections were not handled properly, and in 40% of cases, managers did not actively attempt to schedule an appointment. The implementation of AICA's recommendations for script adjustments and training allowed us to predict a 20-30% increase in meeting conversions.

Innovation and accessibility for the Kazakhstan market: Key innovation AICA is not only the application of advanced AI algorithms, but also their "landing" for the needs of local businesses. We offer:

·       High accuracy of the analysis of the specifics of regional communications.

·       Ease of implementation: You can get started in 1 day, without having to involve IT specialists.

·       Available rates: The solution is available to both large companies and SMEs (tariffs from 15,000 tenge/month).

Why is this important for the ecosystem Astana Hub and Kazakhstani business? AICA is an example of how a Kazakhstani startup can create competitive technological products that solve real business problems. We not only help individual companies increase sales of apartments and real estate, but also contribute to the introduction of a data-driven approach to management, improving overall efficiency and digitalization of the construction industry, one of the key sectors of the country's economy.

The future belongs to smart communications: At AICA, we are confident that deep analysis of customer interactions is the future of a successful business. Our goal is to provide Kazakhstani companies with tools that will help them better understand their customers, optimize processes, and win the competition.

Do you want to know how AICA can help your real estate business (and beyond) use the power of the customer's voice to grow sales? Contact us!

Link to the AICA website

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