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I'm always in favor of CAC = 0: the first users without attachments

When the marketing budget is zero, the only way to grow is through "warm" users: friends, writing articles, and shared chats. 

Today I'll tell you how I got the first users in my startup and where I'm going next. 1. The first users with zero cost No paid channels — only personal connections and expertise. Friends and acquaintances gave the first 25 registrations and valuable feedback in the chat. 

Word of mouth: several people invited colleagues, and we grew organically. 

2. Community Magic: 35% conversion rate Logged into the Founders chat, selected the 100 most active accounts and wrote to each one: "Hello! I'm Daniel, we have an idea X that solves Y. Is it interesting to chat?" The result is 35 registrations out of 100 invitations, 35% conversion! 🔥 We called one person first, he turned out to be an Ecuadorian + one acquaintance) 

3. What's next? attracting B2B I already have a base of useful contacts after the first startup, therefore: B2B pitching: I am preparing for negotiations with angels and foundations - I will show the growth metric CAC = 0. 

4. Boost on Twitter: networking at maximum Two weeks ago, I started a Twitter account. At the age of 18, I was advised: "Scale knowledge and build a community through Reddit or Twitter." of course, I gave up on it, but now I understand what this man meant. Twitter is a place where you can reach out and get to know Elon Musk through the community inside. I'm still shocked by what kind of community there is, it's very interesting for me to enter into arguments in the comments, like, and so on. after all, I personally find founders there who are 23 years old, and they have already sold some startup for 5 m $. That's why I'm not giving up on leading, and I hope it will grow into strong networking. 

How do you attract the first users without a budget? Share your life hacks in the comments!

My project: @InvestmatchBot 

Twitter: https://x.com/denpoint1?s=21