The fast food segment is characterized by high competition, rapid sales, and the need to regularly remind consumers about themselves. It is important to quickly communicate information about special offers, new products and benefits.

Mobile advertising effectively solves these tasks, allowing brands to reach the right audience and increase awareness.

Using the KFC case as an example, we describe how the BYYD team managed to attract an audience and encourage them to buy through an interactive Rich Media banner.

Tasks:

• Attracting users to the landing page

• Increase brand awareness

• Increased awareness of promotions and offers

• Stimulating the target audience to purchase

Tools:

• Rich Media

• Targeting by socio-demographic characteristics and interests

• Optimization: SSP, Categories, Applications

Geo: Aktau, Aktobe, Almaty, Astana, Atyrau, Karaganda, Kostanay, Kosshy, Kyzylorda, Pavlodar, Taldykorgan, Taraz, Uralsk, Ust-Kamenogorsk, Shymkent, Petropavlovsk, Temirtau, Ekibastuz

To achieve our marketing goals, the BYYD team has targeted men and women aged 16-45. It is this audience that most actively consumes fast food, readily responds to special offers and often makes orders through mobile applications.

For more accurate targeting of the advertising message, targeting has also been configured according to relevant interests.

The Rich Media banner was chosen as the creative. This is an interactive format that allows you to vividly present a promotion or a novelty, involving the user in an advertising message. 

This format works effectively on mobile devices and attracts attention with animation.

Three flights were conducted during the advertising campaign.

The optimization of the advertising campaign was carried out according to the statistics of the BYYD platform. During the campaign, the applications were selected, the traffic from which gave the best performance.

During the 1st flight, we managed to achieve 2.4 million impressions and 12 thousand clicks. The ad reached 720,000 unique users, with a CTR of 0.52%.

During the 2nd flight, we managed to achieve 4 million impressions and 21 thousand clicks. The ad reached 1,150,000 unique users, with a CTR of 0.53%.

During the 3rd flight, we managed to achieve 3.2 million impressions and 16 thousand clicks. The ad reached 950,000 unique users, with a CTR of 0.51%.

Mobile app advertising through the BYYD platform has enabled the KFC brand to effectively attract its target audience and drive sales growth.

For more information about the case, see the website.

You can contact us for a consultation.:

• Via email hello@byyd.me  
• Through the form on the website