The decision to make the actor the face of the brand is not accidental – InDrive conducted a study and found out that it is Nurlan Koyanbayev who is the undisputed leader among Kazakhstanis in terms of trust. But the main thing is that the actor shares the principles that the company promotes, based on them: honesty and fairness. 

In the spring of 2025, the global InDrive travel service introduced several significant updates to Kazakhstanis at once: an improved Comfort fare, a completely updated application interface, and new user-friendly features. The ambassador of these updates was Nurlan Koyanbayev, a popular Kazakhstani actor and producer.

Nurlan's choice is not accidental. In 2024, the company conducted a comprehensive survey among 500 respondents of various age categories (18-65 years old) all over Kazakhstan. The goal is to find out which public figures people trust the most. Nurlan Koyanbayev took the first place in terms of trust among the adult audience. 

But the next important argument in favor of Nurlan was that the actor shares the company's values, which are based on honest and fair relations between people. Using the InDrive example, this translates into the absence of hidden fees and the fair value of the trip (the price is determined directly between the driver and passenger). The company's mission statement is to “stand up to injustice.” 

Nurlan Koyanbayev himself commented on his cooperation with InDrive:

“I am close to the InDrive philosophy, which is based on the most honest and fair relations between passengers and drivers. People negotiate the price, and there are no hidden fees anymore – isn't that wonderful? I know a lot of people who actively use InDrive. Therefore, I was pleased to participate in the brand's advertising campaign,” commented Nurlan Koyanbayev.

The survey also revealed that Sadraddin turned out to be the opinion leader for the youth audience, which also became part of the advertising campaign that InDrive is conducting right now. Thus, the InDrive spring-summer advertising campaign communicates with all age groups of users through reputable representatives for them.

"We weren't just looking for a popular face to advertise. We needed someone who truly shares our values: honesty, fairness, and respect for each user's choice. Nurlan perfectly meets these criteria — he is not only well—known, but also sincerely close to our audience," the InDrive press service notes.

About InDrive

InDrive is a global transportation and urban services platform headquartered in Mountain View, California, USA. The InDrive app has been downloaded over 280 million times and is the second most downloaded ride-hailing app for the third year in a row. In addition to travel, InDrive provides a growing range of urban services, including intercity and freight transportation, courier and B2B delivery. In 2023, InDrive launched New Ventures, a venture capital and M&A division.

InDrive operates in more than 888 cities in 48 countries. Guided by its mission, the company aims to have a positive impact on the lives of billions of people by 2030. She achieves this goal both through her core activities supporting local communities through a fair pricing model, and through the work of her non-profit organization inVision. inVision's community strengthening programs help develop education, sports, arts and science, gender equality, and other important initiatives.  

More information on www.inDrive.com