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Why does a business need a website?

Today, having a website for business is not just an option, but a real necessity. In the face of increasing competition and digitalization, a business that does not have a website risks losing a significant part of its customers. But why is online presence so important? Let's figure it out.

Firstly, the statistics speak for themselves. According to a Clutch study, about 64% of small businesses already have their own websites, and this number continues to grow. Imagine that almost two thirds of your competitors are already actively using their online presence to attract customers, and you stay away. This is a huge risk, because every potential customer who does not find your business on the Internet is likely to go to competitors.

Secondly, today most consumers make a decision about buying or ordering a service after searching the Internet. According to Google, 76% of users search for information about a business online before deciding to interact with it. If you don't have a website, potential customers simply won't find you. It's like opening a store in the city center, but forgetting to put up a sign. And you lose the opportunity to show how your business is unique.

But a website is not just a tool for visibility. It is also a platform for communicating with customers, presenting products and services, as well as for conducting marketing campaigns. According to BrightLocal, 93% of consumers say that positive reviews and a high-quality website create trust in their business. But trust is one of the key factors for a client to come back to you again.

And finally, the usability of the site plays a huge role. Approximately 38% of users leave the site if its design is inconvenient or outdated. Therefore, it is important that the site not only exists, but also be adaptive, modern and meet customer expectations.

Thus, a website is not just a fashion statement, but an important tool that helps your business stay one step ahead of the competition. If you're still unsure, think about the opportunities you're missing: new customers, trust, sales growth. All this is possible with the right approach to website development.

Are you ready to take the first step into the online world? Go to our website ru.dat-studio.com and find out how we can help you create a website that will become the engine of your business!

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