Continuing to develop a personal brand is still one of the most appropriate investments of time and energy. Moreover, dividends come not only in the form of money. But the path, of course, is not an easy one.

Blogging requires mental effort. I've had dozens of attempts before, but everything breaks down without consistency. One pass, then the second, and you've already fallen out of the rhythm. Going back is much more difficult than starting from scratch.

The text format is still being managed more or less stably. But I want to grow — and this is growth towards video. But the video is already an order of magnitude higher in complexity.

Not only do you need to turn on the lights, camera, and sound, but you also need to speak clearly, without "uh" and long pauses, so that the editor doesn't have to clean it all up later. But in everyday life, this skill is not required, so you need to download it specifically.

As a result, it turns out that in order to record a video that will gain at most 100 views, you need to complete a whole quest. And it's not about the views. It's just that production takes up a lot of time, especially if you do everything yourself.

One option is to come, sit down, speak the text to the exposed cameras, and then the team does the rest. This format can still survive.

I thought: shorts are easier. The same amount of effort, but you can create more pieces of content in the same amount of time. But they didn't get around to that either. Why? Yes, because it's still a hemorrhoid.

And then the thought came — why worry?

I generated an avatar for myself through a neural network, uploaded the generated text into it, and the shorts are ready. 5 minutes of business.

I uploaded a couple of videos on YouTube — 1000 views each.

Yes, the quality is mediocre, the speech is wooden. But if it suddenly starts to fly, then you can adjust the installation and work on the hooks. But it's no worse than I do)

And the coolest thing is that you can produce "experts" for any topic.link - https://www.heygen.com / 3 free videos can be created on trial