When you launch a startup, sometimes it feels like you're in the game.

Each "level" of a startup is a small cycle. For example: in 2 weeks, you need to test a hypothesis, make an MVP, or attract the first customers.

• The first level is to assemble a team.
• The second level is to release a prototype.
• The third level is the first sales. If you pass, you move on, if you don't pass, you overdo it.

As in any game, to complete the level, you need to defeat the "boss".

• CAC (the customer's cost is too expensive).
• Retention (users do not return).
• Sales (it is difficult to close deals). Each "boss" requires a new tactic: either you look for a weak spot, or you upgrade the team's skills.

In games, the hero has boosters — weapons, armor, magic. In a startup, this is:

• mentors who share their experience;
• accelerators and hubs that provide resources and networking;
• grants and investments;
• the right tools (CRM, analytics, DevOps).

They give you the strength to move faster and overcome difficult challenges.

In games, you get trophies for winning. In a startup, this is:

• new metrics showing growth;
• feedback from the first customers;
• cases that will then help attract investors.

In startups, the winner is not the one who initially has a "brilliant idea," but the one who learns and adapts faster. Each hypothesis test = a new experience. Each defeat = a checkpoint for the next attempt.

 Conclusion: treat your startup like a game. Keep the excitement alive, look for upgrades, don't be afraid to replay the levels. And most importantly, remember that victory comes to those who play for a long time.