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The Octalysis Framework
Octalysis is Yu‑kai Chou’s 8 Core Drives behavioral design and gamification framework. Octalysis is fully backed by Science and supported by over 4,000 academic citations. The Octalysis Group is the consulting firm implementing it in products, workplaces, and learning for over 175 clients worldwide.
Octalysis combines decades of lessons learned from behavioral science concepts and gameful design in one powerful design framework.
It is the only Science Backed Behavioral Design and Gamification Framework in the world.
In this TEDx talk, Yu‑kai Chou introduces the 8 Core Drives of the Octalysis Framework and shows how gamification can change real‑world behavior.
The Global Standard for Behavioral Design
Most products fail because they are “Function-Focused”—built to complete tasks. The Octalysis Framework allows us to build “Human-Focused” products, optimized for the feelings, insecurities, and motivations of the people using them.
Created by Yu-kai Chou, this framework is the world’s most cited methodology for analyzing the 8 Core Drives of human motivation. We do not use these drives in isolation. We engineer sophisticated combinations of them to create a balanced experience that drives specific business KPIs like Daily Active Users, Retention, LTV, and Referrals and many more.
In fact Octalysis is such a powerful scientific method that it has led to over $5 Billion in new value for our clients. In the process we have improved the user journeys of more than 1.5 Billion users.
More Info
Go to https://octalysisgroup.com/octalysis-framework/ for more info.
The Octalysis Framework
Octalysis is Yu‑kai Chou’s 8 Core Drives behavioral design and gamification framework. Octalysis is fully backed by Science and supported by over 4,000 academic citations. The Octalysis Group is the consulting firm implementing it in products, workplaces, and learning for over 175 clients worldwide.
Octalysis combines decades of lessons learned from behavioral science concepts and gameful design in one powerful design framework.
It is the only Science Backed Behavioral Design and Gamification Framework in the world.
In this TEDx talk, Yu‑kai Chou introduces the 8 Core Drives of the Octalysis Framework and shows how gamification can change real‑world behavior.
The Global Standard for Behavioral Design
Most products fail because they are “Function-Focused”—built to complete tasks. The Octalysis Framework allows us to build “Human-Focused” products, optimized for the feelings, insecurities, and motivations of the people using them.
Created by Yu-kai Chou, this framework is the world’s most cited methodology for analyzing the 8 Core Drives of human motivation. We do not use these drives in isolation. We engineer sophisticated combinations of them to create a balanced experience that drives specific business KPIs like Daily Active Users, Retention, LTV, and Referrals and many more.
In fact Octalysis is such a powerful scientific method that it has led to over $5 Billion in new value for our clients. In the process we have improved the user journeys of more than 1.5 Billion users.
More Info
Go to https://octalysisgroup.com/octalysis-framework/ for more info.
