At Astana Hub, we often talk about innovation, artificial intelligence and digital transformation. But what do these big words really mean for the daily work of Kazakhstani businesses? Startup AICA (Artificial Intelligence for Communication Analysis), with its AI-based call analysis Service, is already helping local companies take a fresh look at their customer communications, turning routine phone conversations and calls into a source of growth and efficiency. We will not talk about technology. Instead , we have compiled the TOP 5 advantages of our service based on real reviews and experiences of our B2B clients from a wide variety of fields: from medicine and utilities to retail and finance.

1 - "Everything is finally under control!": Transparency and manageability of business processes. Before the introduction of AICA, many of our clients worked almost "blindly" in terms of telephone communications. Here's what the head of one of the service companies shares:

"While we were figuring out where our records were and which PBX was, we realized that there were already big problems here. Not everything was recorded and saved! And after the introduction of your service, it turned out that some of the requests generally went to private employee numbers. Now all calls are centralized, all requests are accepted by the call center and then distributed as tasks to specialists. Everything is finally under control!"

AICA gives businesses 100% visibility of what is happening in customer conversations. Our Service automatically analyzes all conversations, providing clear reports on script compliance, quality of service, subject matter of requests, and the effectiveness of each employee. This allows not only to identify problems, but also to respond promptly to them, returning control over the most important channel of interaction to management.

2 - "We saw the real picture and our "blind spots": objective data instead of guesses. Intuition is important, but business decisions should be based on facts. Says the business owner after auditing the call archive for 3 months:

"We went to redo our approach and scripts. We understood that there were problems, and the AICA call analysis service highlighted them to us and accurately pointed out our weaknesses and shortcomings. Let's go work on it"

AICA provides objective, measurable data on the quality of communications. Our AI Service impartially evaluates each dialogue using dozens of parameters, helping to identify inefficient scenarios, problem areas in the work of operators, or system maintenance deficiencies that management might not even have guessed about. This allows you to move from subjective assessments to data-driven management.

3 - "Marketing spends money, but the call center "merges" the leads? Now we know what to do and how to control it!": marketing and sales synergy. There is often a misunderstanding between the marketing department, which is responsible for attracting customers, and the sales department or call center that processes these requests. Resume of a marketer of a network of medical centers:

"I'm a marketer and I'm responsible for advertising and leads, and our call center just 'drained' them and didn't want to take responsibility. Your service has not only helped to identify many problems and weaknesses in the operators' work, but also, most importantly, I was able to show the management the real picture of how our leads and customer requests are handled."

AICA helps marketers understand what's really going on with their leads during the first contact. By analyzing conversations, you can evaluate the quality of leads from different channels, understand what objections customers have, and how effectively operators work them out. This allows you not only to optimize the work of the call center, but also to adjust marketing campaigns, creating content in the " client's language" and increasing the overall conversion rate.

4 - "This is a soft tool for team development, not a "Big Brother": Employee growth and motivation. Control is often perceived negatively by employees. However, our clients note that AICA is becoming a tool for constructive dialogue and team development.  The head of the sales department shares his experience:

"We sit down with the staff every week, take your report and analyze the calls. It doesn't look like criticism from the ceiling. We talk adequately, discuss specific points and think together about how to improve. For me, as a manager, this is a 'soft' tool – not to scold, but to give an objective assessment of our work from AI and calmly work out improvements with the team."

AICA helps to identify the growth areas of each employee, offering specific data for feedback and the development of individual development plans. This helps to increase the professionalism and motivation of the team.

5 - "Finally accessible and understandable!": Ease of implementation and accessibility for SMEs. For a long time, it was believed that speech analytics was an expensive and difficult pleasure for large and wealthy companies. AICA is changing this view. One of our clients, a business owner, exclaimed during the first presentation of the service: 

"If you also show me cool summary reports, you'll close them right away. 'sale,' and I'll sign up for the service!" (And he signed up).    

We have made the Speech Analytics Service in Kazakhstan really accessible.:

• Speech recognition: Kazakh, Russian, and mixed speech with 95% accuracy%
• Low entry threshold: Tariffs start from 15,000 tenge per month.
• Quick connection: You can get started in 1 a day without involving IT specialists.
• Clear reports: Our dashboards and summaries Analytical reports are intuitive and do not require any special information. preparation for their use.

The AICA service is designed toAI call analysis has become a real working tool for Kazakhstani businesses, helping them grow, develop and better understand their customers without unnecessary difficulties and prohibitive costs.

These five advantages are just a part of the value that AICA brings to Kazakhstani businesses. We are proud that our startup helps companies better understand their customers, optimize processes and grow using the power of artificial intelligence. Your customer's voice is your most valuable asset. AICA will help you hear it and interpret it correctly.

Do you want to know how Can AICA help your business? Contact us for a free consultation or demonstration!

The link to the website aica.kz/speech_analytics_for_call

Contacts +7 778 877 52 84 

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