Laboratory of Neuromarketing and Neuromanagement
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Purpose of the laboratory
Laboratory of Neuromarketing and Neuromanagement
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Date of creation of the laboratory
2017
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Government agency
No government agency is specified
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Types of tests carried out by the laboratory
Analysis of respondents' visual attention (EYE-TRACKING); measurement of human emotional response to various visual and auditory stimuli (FACEREADING); assessment of respondents' galvanic skin response, which is recorded from the skin surface, an indicator of the autonomic nervous system activity and human emotions (GSR - galvanic skin response).
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Name of the organization
Almaty Managment University
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Scope of application
Social Sciences
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City
Almaty
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Type of infrastructure
Industrial-innovative
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Infrastructure subtype
Center (office) for commercialization of technologies
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Phone number
+7 701 76 99999
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Email
l.zhakypbek@almau.edu.kz