E-labs infrastructure

Laboratory of Neuromarketing and Neuromanagement

  • Purpose of the laboratory

    Laboratory of Neuromarketing and Neuromanagement

  • Date of creation of the laboratory

    2017

  • Government agency

    No government agency is specified

  • Types of tests carried out by the laboratory

    Analysis of respondents' visual attention (EYE-TRACKING); measurement of human emotional response to various visual and auditory stimuli (FACEREADING); assessment of respondents' galvanic skin response, which is recorded from the skin surface, an indicator of the autonomic nervous system activity and human emotions (GSR - galvanic skin response).

  • Name of the organization

    Almaty Managment University

  • Scope of application

    Social Sciences

  • City

    Almaty

  • Type of infrastructure

    Industrial-innovative

  • Infrastructure subtype

    Center (office) for commercialization of technologies

  • Phone number

    +7 701 76 99999

  • Email

    l.zhakypbek@almau.edu.kz

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