Маркетолог
- from 500000 ₸
-
Almaty
We are a dynamically developing company in the field of transport technologies, creating innovative solutions for the taxi market in Kazakhstan. Our mission is to provide a convenient, safe and affordable taxi service for millions of users across the country.
What you have to do
- Development and implementation of a marketing strategy to promote taxi service in the Kazakhstan market.
- Planning and launching advertising campaigns in digital channels (Google Ads, Meta Ads, Yandex.Direct, TikTok Ads, and local platforms).
- SMM management: content creation, community management on Instagram, Telegram, VK and other platforms.
- Organization of offline activities (partnerships with businesses, promotions, participation in events).
- Analyzing the effectiveness of campaigns, working with metrics (CAC, ROI, ROMI, CTR, conversions).
- Segmentation of the audience (passengers, drivers) and the development of personalized offers.
- Interaction with influencers, bloggers and local media.
- Monitoring of competitors and trends in the taxi market in Kazakhstan.
- Coordination with the product team to integrate marketing into the product (push notifications, in-app promos).
Who are we looking for
- At least 3 years of marketing experience, preferably in the field of mobile applications, taxi services, delivery or e-commerce.
- Deep understanding of digital marketing and analytics tools (Google Analytics, AppsFlyer, SimilarWeb).
- Successful cases on attracting and retaining users in Kazakhstan.
- Copywriting and visual content creation skills (Canvas, Photoshop — basic level).
- Knowledge of the local market: cultural peculiarities, regulatory aspects, consumer behavior.
- Experience working with budgets and reporting on marketing expenses.
- Proactivity, creativity, and data orientation.
- English at the Upper-Intermediate level (for international campaigns and tools).
- Knowledge of the Kazakh language will be an advantage for local content.
What we offer
- Competitive salary with KPI bonuses.
- The ability to influence the growth of a product with an audience of millions.
- Work in a team of experts with experience in international projects.
- Flexible schedule, modern office and remote options.
- Corporate bonuses: taxi discounts, medical insurance, training.
- Participation in industry conferences and trainings.