We are an Easy Food company - we provide a multifunctional IT platform for cafes and restaurants that want to reduce their costs and increase profits. Our solution includes a website, a mobile application, pay-at-the-table, analytics, and AI modules.
We are growing and looking for a Product marketer who will take over the work of promoting EasyFood, as well as focus on increasing sales through EasyFood to our customers: he will understand end users, analyze the funnel and find revenue growth points.

To save everyone time:

We respond only to those candidates who have fulfilled the response rules (see below for details – all points are important: the desired salary and the link to the document with your answers to the task).
Unfortunately, responses without fulfilling these conditions are not considered.

Responsibilities

• Analyze the user's journey for both EasyFood and the end user: from the first visit to purchase and retention.
• Conduct interviews and audience research (JTBD approach, pain, insights).
• Develop and test growth hypotheses: landing pages, chains, texts, and UX tests.
• Work in conjunction with the sales, SMM, and development departments.
• Optimize the funnel of conversion and retention (Retention, ARPU, LTV).
• Develop product positioning and communication: texts, landing pages, emails, triggers.

Requirements

• At least 3 years of experience in product marketing / growth marketing / SaaS.
• Knowledge of funnels and metrics: CAC, LTV, ARPU, Retention, Churn.
• The skill of formulating and testing hypotheses (A/B tests, UX tests).
• The ability to write concisely and clearly — without bureaucratic language.
• Understanding the subscription economy and digital products.
• Optional, but it will be a plus: configure and develop product analytics (GA4, Looker Studio, Amplitude, Hotjar).

Conditions

• Format: office (Nurtau Business Center, 34A Republic Avenue) / full-time / office.
• Team: a young, cohesive team of a growing and increasingly popular product
• Salary: officially, without delay + good bonuses.
• Perspective: promotion to Marketing Manager.
• Atmosphere: live marketing without bureaucracy, where you can propose and implement ideas in the moment.

How to respond

Along with the response, we ask you to send a cover letter with the desired salary (the amount you want to receive after deducting all taxes) and send a link to the document with the answers to 3 points.:

1. Your strengths as a product or growth marketer.
Describe 2-3 examples where you have influenced product metrics, such as Retention growth, ARPU, conversions, or a decrease in CAC.

2. An example of an analytical report or a spreadsheet that you have been working with.
It can be a dashboard, a CSV table, or a Looker Studio report - the main thing is to see what conclusions you draw from it and how you use them for decisions (If the data is confidential, you can replace the numbers, the structure and logic are important).

3. One hypothetical test.
Briefly describe which hypothesis you would test in EasyFood to increase subscription conversion or retention.
It is important not to guess the “correct answer”, but to show the train of thought.

The growth and success of our clients is critically important to us. If you are interested in looking for revenue growth points and making money on it yourself, we will be glad to see you in our team!

Key skills:

• Analytical research
• Marketing communications
• Brand promotion
• Planning
• Data analysis
• Analytical skills

Contacts: if you have any questions, please contact our recruiter Adiya Bitanova. +7 777 688 3575