Digital marketer

• At least 3 years of experience in a similar position.
• Practical website management skills on 1C-Bitrix (setting tasks for improvements, basic work with content, understanding the structure, templates, forms, landing pages).
• Understanding the principles of end-to-end analytics and CRM integration (Bitrix24).
• The ability to structure data and draw conclusions with clear reasoning.

Digital Funnel Management (KZ/UZ + RF):

• Self-adjustment, maintenance and optimization of advertising campaigns in Google Ads (Search, CCM), and Yandex.Direct (Search, YAN, Retargeting). Adaptation of strategies to the specifics of the markets of Kazakhstan and Uzbekistan.
• Consideration of the principles of retargeting in terms of restrictions on cookies and legal requirements on consent to the processing of personal data.
• Constant work with metrics (CPC, CPL, CPA, CR, ROAS).
• Forecasting budgets and results. Making decisions based on data, not assumptions.
• The experience of working with FB is excellent!Analytics and efficiency:
• Deep configuration and monitoring of Google Analytics 4 and Yandex.Metrica (goals, segments, Session replay).
• Setting up and monitoring UTM tags, checking the correctness of transmitting data about traffic sources.
• Working with end-to-end analytics, understanding how advertising systems and CRM interact (Bitrix24). Tracking the customer's path from the first click to the deal.SEO and usability:
• Participation in the work on the semantic core, On-Page optimization (headings, meta tags, structure).
• Understanding the basic principles of link building.
• Formation of technical specifications for improving landing pages.
• Analyzing user behavior and making suggestions for changing elements on the site (forms, buttons, texts) to increase conversion (CRO).
• Experience interacting with SEO contractors (setting tasks, monitoring results).

The digital ecosystem:

• Experience working with Tag Manager (preferably).
• Understanding how retargeting, audiences, and cookies/consent work.
• Experience working with B2B projects and a long transaction cycle is a significant plus!

• Stability and official employment, in accordance with the Labor Code of the Republic of Kazakhstan.
• The income is official, and the level is discussed with the successful candidate based on the interview results.
• Rapid professional development.
• Large-scale projects.
• Certification, corporate training.
• Work format: remote.
• Flexible start of the working day.