Head of Marketing

Brief description of the vacancy

Head of Marketing

Job Title: Head of Marketing

Reports to: CMO

Fully remote, full-time position

Responsibilities:

  • Develop and execute marketing strategy for Squares across all channels including email, social media, content marketing, SEO, SEM with the goal of achieving KPIs for MAU, GMV, and revenue growth.
  • Manage all aspects of marketing campaigns from ideation to execution and reporting, ensuring that campaigns meet KPI targets.
  • Develop and manage marketing budget with a focus on maximizing return on investment for KPIs.
  • Lead content creation and distribution across all channels, ensuring that content supports KPI targets.
  • Develop and maintain a deep understanding of our target customers and develop customer insights to inform marketing strategy and drive KPIs.
  • Collaborate with cross-functional teams to drive growth, including product, design, and sales teams, ensuring that all teams are aligned on KPI targets.
  • Develop and track KPIs for marketing campaigns, including MAU, GMV, and revenue, and provide regular reports on progress towards KPI targets. 

Requirements:

  • 5+ years of experience in marketing with a proven track record of driving growth and achieving KPI targets.
  • Experience developing and executing marketing campaigns across a variety of channels with a focus on achieving KPIs.
  • Strong leadership and team management skills.
  • Strong analytical skills with experience in data analysis and reporting.
  • Excellent communication and interpersonal skills.
  • Experience working in a fast-paced startup environment.
  • Bachelor's degree in marketing, business, or related fields

If you are passionate about driving growth and working in a startup environment, we want to hear from you!

Hiring person: Daniil Matskevich Telegram: @dmevich