The modern rhythm of life requires a huge expenditure of energy from a person. In order to replenish resources, people resort to various energy sources. However, it is known how harmful they are to our health. Manufacturers of the innovative ZYX drink, HubSpace participants told why ZYX is good for health, as well as what is its difference from energy drinks.

Tell us about yourself, about your product?

We are a young project, engaged in the production of a new generation drink - ZYXEL.

ZYX is a functional drink aimed at improving the efficiency of brain activity.

How did the idea to start a startup related to drinks come about?

The idea of a startup arose in the spring of this year, but initially there were plans for an energy specialist, since recently the Kazakh market has been responding well to energy. When the idea was still in the development stage, the mass incidence of covid-19 began. Our team has experienced the decline of strength that the coronavirus entails. Then it was decided to reformulate the energy drink into a functional drink, completely revise its composition. ZYX differs from an ordinary energy drink in that, in addition to generating energy from caffeine and taurine, it significantly improves brain activity, focus and memory. All thanks to natural extracts.

At the moment, we sell only via the Internet and establish the possibility of offline sales.

Who are your clients? Are there any clients from near/far abroad?

Our target audience is active people engaged in both daily mental and physical activities. These are the same guys as us, who need energy and concentration constantly.

How has the pandemic affected your business? What are your plans for the future?

There are currently no products similar to ZYX on the Kazakh market.

Now we are testing the product on the market of Kazakhstan and the reaction of consumers to the drink is good, there is a noticeable interest. In the future, we plan to export our product.

We are trying to find advantages from the current situation with the pandemic. The pandemic has hit the finances of most of the population and people are trying to invest money wisely in something. According to many, after the decline of immunity from the virus, ZYX helped them recover well and improve their performance many times.

 -Are you participants of the Astana Hub program, tell us about your impressions of participation?

In the Astana Hub program, we like a comfortable workspace and the opportunity to be in a "startup atmosphere" with people like us who are working on new business directions