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Apple revamps Mac lineup and pricing with new family of chips

Apple on Monday introduced new MacBook Pro and iMac computers and three new chips to power them, with the company saying it had redesigned its graphics processing units (GPU), a key part of the chip where Nvidia dominates the market.

The new computers and the M3, M3 Pro and M3 Max chips were unveiled at an online event heavily focused on professional users.

In the U.S., the 14-inch MacBook Pro laptop will start at $1,599 and a 16-inch version starts at $2,499. The new iMac desktop with the M3 family of chips starts at $1,299. Some will be available next week, while others will not ship until later in November.


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