In November 2024, 1Fit's subscription sales exceeded the $4 million mark for the first time. This was announced by the co-founder and CEO of the company. Murat Alikhanov in Instagram stories. Especially for Digital Business, the entrepreneur told how revenue increased and in which other countries residents will soon be able to use 1Fit services.

— The main reason for this growth in 2024 was the launch of 1Fit in 3 countries: Malaysia, Mexico and the UAE. "In November, we earned more than $500,000 in the new regions," Murat added.

— 12.5% of the total revenue is already accounted for by sales outside Central Asia.

Murat noted that a multiple increase in financial indicators is projected in some countries next year. The CEO of 1Fit also said that the service may appear in a number of other countries. Among the possible new markets for the Kazakhstan IT project: Thailand, Brazil, Colombia and Turkey.