Price: 0
Number of applications: 4
13.01.26 (inclusive)
On dogma
Idea
ICT tasks
Media sphere
Internet of Things
Purpose and description of task (project)
The comprehensive study of the world market fashion e-commerce with the purpose of determining the most promising scenarios for cooperation of youps with brands and trade unions, as well as the formation of a defined strategy for the B2B/B2B2C market. It is necessary to answer the following key issues: • What digital tools and UX mechanics are used by market leaders to attract users? • What are the challenges of brands and marketplaces, what are the urgent decisions? • Where product YOUPS can create a unique business value? • What models of partnership and monetization are the most realistic at the start?
Software/ IS,
Analytical report / Strategic documentation
The world market of fashion e-commerce is characterized by a high competition, the growth of interest in attracting users and reducing the number of entries in the classic format of online catalogs. Large brands and marketplaces (Farfetch, Zara, H&M and Dr.) are actively looking for new ways to increase LTV, conversion and payment of users for the score: * interactive content, * personalization, * user images and styling, * gamification and social-commerce mechanics. At the same time, it sucks out the systematized memory: * what digital mechanics are realistically scaled to large igroks; * what pain points brands and sites can produce foreign products (naprimer, YOUPS); * such formats of integration (B2B, B2B2C, SaaS, revenue share) are highly promising.
1. analytical report (40-60 STR. fashion e-commerce world market: * market size, pace of growth, key trends (UGC, social commerce, gamification, AI, virtual styling); * segmentation igrokov: brand, marketplace, fashion-tech startup. 2. Detailed analysis of 6-8 key cases (Farfetch, Zara, H&M, ASOS, Nike, SSENSE and Dr.): * digital services and products; * UX-fichi (lucbuki, stylization, recommendation, community); * used technology; • soft and soft floors. 3. map of Boley (pain points) brands and e-commerce platform: * Content (home, production speed); • availability of users; * personalization; * conversion and promotion. 4. matching opportunities YOUPS with market needs: * what are the functions of attracting relevant brands; * Kakie-marketplaysam; • what are the latest users. 5. analysis of competitive and mixed decisions: • digital styling apps; • virtual wardrobe; * social commerce platform; * AI-stylists. 6. recommendations for business cooperation models: * SaaS / licensing; • white-label; • revenue share; * pilot integration. 7. road map on the market (6-12 months): * priority segments; * Target Partners; * stages of flights and pilots. 8. Executive Summary for fauna and investors: * key points; * strategic recommendations; * report on the potential business effect.
Yatsukhno Evgeny Yurievich
Note
Methodology of research * Desk research (open sources, reports, cases) • Competitive analysis * UX / UI and Product-benchmarking * Interview / secondary insights * SWOT and JTBD-analysis * Formulation of the hypothesis and proof of the principle of YOUPS Trebovania to formation * Report in PDF + PDF format (PPT / Google Slides) * Excel / Sheets tables (Excel / Sheets) * Structured visualization of exits * Language: Russian (with the possibility of English)
Whatsapp
