Social Media Specialist (TikTok)
Brief description of the vacancy
If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Basic requirements (education, skills)
more than 6 years of experience in digital marketing or in positions related to social networks.
You must be a native speaker or be fluent in English.
Deep understanding of TikTok algorithms and social networks.
Proven success in creating highly effective content on TikTok.
Knowledge of TikTok trends and the most effective content types.
Experience a creative approach within the framework of brand recommendations.
Possession of video editing skills. Project management experience.
A keen understanding of the crypto market as a whole.
A connoisseur of memes.
A clear and concise communication style, with a creative/cheerful touch when appropriate.
A strong sense of responsibility.
Self-motivated and result-oriented.
Remote work and startup experience is a plus.
What to do (functional responsibilities)
Become a part of the central team of social networks, own the @Binance TikTok account, be responsible for the results of the account, engagement, growth and mood.
Participate in integrated marketing campaigns and priority partnerships with brands on behalf of the social team, and the scope of coverage is not limited to TikTok or video content.
Create and edit high-quality, attractive, original content that can be used cross-platform.
Manage relationships with third-party developers, including project management, coaching, and feedback on results.
Track and effectively use the trends of TikTok or other social networks.
Conduct effective and creative social media campaigns, working cross-functionally with design, content, effective marketing, product and other teams.
Measure, report and analyze the effectiveness of campaigns across all channels and convert the results into practical recommendations based on data in order to improve efficiency in the future.
Analyze the social media landscape to provide useful information (in real time) both the social team and the broader marketing team with relevant topics, the latest news, market sentiment/observations.
Engage and build communities through both one-on-one and one-to-many conversations.
What we offer (social package, benefits, bonuses)
Become a part of the world's leading blockchain ecosystem, which continues to grow and offers excellent career opportunities
Work side by side with a variety of world-class talents in an environment where the opportunities for learning and growth are limitless
Take on fast-paced, complex and unique projects
Working in a truly global organization with international teams and a single organizational structure• Competitive wages and benefits
Combine life and work with a flexible work schedule and casual work clothes