Vacancies
Almaty
Full-time
Full-time
Digital Marketing Specialist / Performance Marketer (AI-Native)
Published
Almaty
Full-time
Full-time
Main requirements
Requirements:
- 3–5 years of experience in digital/performance marketing.
- Proven hands-on experience independently setting up and managing Google Ads campaigns.
- Experience working with Yandex Direct.
- Strong understanding of paid search advertising principles.
- Proficiency in GA4, GTM, and Yandex Metrica.
- Ability to analyze advertising campaign performance.
- Understanding of key marketing metrics: CTR, CPC, CPL, CPA, and ROAS.
- Practical experience using AI tools.
- Willingness and ability to independently learn new tools.
- Strong analytical thinking, initiative, and sense of responsibility.
- Ability to independently prioritize tasks and meet deadlines.
Would Be an Advantage:
- Experience in B2B marketing.
- Experience working in IT, SaaS, FinTech, or AI companies.
- Experience promoting products in international markets.
- Knowledge of LinkedIn Ads.
- English proficiency at B2 level or above.
- Experience in marketing process automation.
- Understanding of SEO, CRO, and CRM analytics.
What you will do
Responsibilities:
1. Paid Advertising & Performance Marketing
- Independently set up, launch, and optimize Google Ads and Yandex Direct campaigns.
- Manage search, display, and remarketing campaigns.
- Build semantic keyword lists and analyze keywords and search queries.
- Configure audiences, targeting, bidding strategies, and ad creatives.
- Plan advertising budgets and monitor campaign performance.
- Conduct A/B testing of ads, creatives, and landing pages.
- Analyze CTR, CPC, CPL, CPA, conversions, and lead quality.
- Continuously identify opportunities to improve advertising performance.
2. B2B Marketing & Lead Generation
- Develop and execute campaigns aimed at acquiring corporate clients.
- Promote technology products in the AI, FinTech, and Digital Identity sectors.
- Segment target audiences and conduct international market research.
- Develop marketing hypotheses and test acquisition channels.
- Analyze competitors and their advertising strategies.
- Collaborate with the sales team to evaluate lead quality.
- Improve website and landing page conversion rates.
3. Analytics & Reporting
- Work with Google Analytics 4, Google Tag Manager, Google Search Console, and Yandex Metrica.
- Set up events, goals, and conversion tracking.
- Work with UTM parameters and marketing funnels.
- Prepare analytical reports and dashboards.
- Analyze advertising campaign performance and budget efficiency.
- Develop data-driven recommendations.
- Regularly present performance results and plans for further actions.
4. AI-Native Approach & Automation
- We are looking for a specialist who considers AI an integral part of their daily workflow.
- Use ChatGPT, Claude, Gemini, Perplexity, and other AI tools.
- Apply AI to market research, competitor analysis, and advertising campaign analysis.
- Automate repetitive marketing tasks.
- Use AI to create and test advertising materials.
- Identify and implement new tools to improve productivity.
- Explore Make, n8n, Zapier, and similar automation platforms.
- Continuously improve workflows and processes.
5. Digital Marketing Development
- Identify new channels for acquiring B2B clients.
- Contribute to SEO development and website optimization.
- Prepare technical specifications for designers and developers.
- Participate in developing marketing campaigns for international markets.
- Proactively suggest initiatives to improve the company's marketing performance.
What we offer
What We Offer:
- Official employment as a full-time member of the company.
- Stable, full-time employment.
- The opportunity to work at an international AI company.
- Involvement in promoting innovative technology products.
- The opportunity to implement your own ideas and initiatives.
- Professional growth and continuous skill development.
- The opportunity to work with modern AI tools.
- Competitive salary based on the interview results.
Т
ТОО Biometric solution
IT-company
Job Type
Full-time
Specialization
Digital Marketing Specialist
Type employment
Full-time
Required education level
Not specified
Company industry
Information Technology
Work experience
From 3 to 6 years
Salary
Not specified
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