Scalerator 2024: Открыт прием заявок на программу поддержки экспорта для IT-стартапов

Международный технопарк Astana Hub объявляет о запуске четвертого потока экспортной программы Scalerator, в рамках которого стартапы смогут масштабироваться на мировые рынки, такие как США, Европа, страны Северной Африки и Ближнего Востока, СНГ и Юго-Восточная Азия.


В программе могут принять участие IT-проекты на стадии Product Market Fit или Scale. Общая продолжительность программы – 4 месяца, в течение которых стартапы формируют комплексные компетенции в сфере внешнеэкономической деятельности для представителей IT-компаний.

Scalerator - программа поддержки экспорта, предоставляющая образовательные и нефинансовые меры, для ускорения развития компаний на мировых рынках. В рамках программы эксперты делятся опытом по выходу на рынки, а стартапы могут адаптировать продукты под новые рынки, с учетом культурных особенностей, для первых продаж. Ключевым сотрудникам предоставляются эффективные инструменты продвижения.

Программа включает в себя образовательный блок и блок по продажам (sales-track). В рамках первого блока участники будут выполнять практические задания и освоят навыки анализа рынка и определения целевых сегментов, а также научатся упаковывать продукт и находить клиентов через LinkedIn, Web и Inbound. Блок sales-track включает в себя разработку экспортной стратегии, генерацию лидов, освоение рынка и продажи.

Напомним, что с момента запуска в 2021 году программу Scalerator успешно прошли 148 стартапов. Общая сумма продаж и предпродаж по контрактам участников составила $1,3 млн, а также было достигнуто более 50 экспортных контрактов.

Среди участников предыдущих потоков программы выделяются стартапы, такие как KAC ERP и AIC 24. Они в период участия в программе достигли крупнейших совокупных экспортных продаж. KAC ERP, который занимается автоматизацией управления и учета на базе программных продуктов «1С», экспортировал свои услуги на сумму 200 тыс. в Австрию и Украину. Стартап AIC 24 вышел на рынок Узбекистана, что позволило ему заработать $420 тыс. Этот продукт представляет собой платформу для реагирования на мошеннические действия сотрудников компании, физических и юридических лиц, автоматизирующую процесс принятия решений.

Для получения дополнительной информации о программе Scalerator и подачи заявки на участие можно перейти по ссылке.

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