Account manager
Краткое описание
Founded in 1987, Huawei is a leading global provider of information and communications technology (ICT) infrastructure and smart devices. We have 207,000 employ
Main responsibility
- Understand customers: By accurately understanding customers' strategies and pain points, explore customers' pain points and opportunities with CXOs and key commercial & technical customers, influence and change customers' thinking, drive leads, transform opportunities into projects, and provide customized product solutions. Present solution value, solve customers' core business problems, guide customers' business development, help customers achieve business success, and effectively promote strategic cooperation between Huawei and customer.
- Marketing: Take responsibility for the brand competitiveness of products and based on the branding planning and implementation of the products and solutions, develop and implement the branding plan for the account based on the corporate branding strategy, ensure the timely and effective communication of the key messages of the products and solutions. Effectively carry out event marketing activities (such as strategic summits and technical summits) to improve brand competitiveness.
- Sales: Customer-oriented, streamline basic networks, provide end-to-end integrated solutions, and consider factors such as customer requirements, costs, and competition to ensure the comprehensive competitiveness of scenario-based and customized solutions in technology and commerce, support the successful implementation of sales projects, and support the sustainable and profitable growth of the account department.
- Landscape: Be responsible for the market landscape of the account, guide the planning of the target network based on the customer's business development, streamline solutions in various fields, guide continuous deepening and network enhancement, improve network stickiness, and maintain the installed base landscape. At the same time, identify market landscape improvement opportunities based on the customer's business and network pain points. and influence customers to form sales projects and achieve the target of landscape improvement.
- Operation: Analyze project opportunities and profitability improvement measures based on the business planning targets of the account department, and drive the implementation of key optimization actions and the achievement of key operation targets of the account department.
Ability
1) Market insight and customer understanding capabilities; take charge of the account department's customers and market insights; develop customized market strategies and marketing plans for customers' business success.
2) Influence customers' strategies, identify pain points and requirements, take charge of scenario-based solutions and solution competitiveness, promote the competitiveness of products/services/solutions, and enable customer network to lead and achieve business success.
3) Develop the product solution go-to-market strategy of the account department based on network evolution and project requirements, promote the introduction planning and admission verification of product solutions in each domain, and meet the sales and delivery requirements of projects.
4) Strong cross-department collaboration and coordination capabilities, good technical understanding and project operation capabilities, able to communicate and coordinate with HQ, regions, representative offices, and R&D departments, and mobilize internal and external resources to solve customer problems.
5) Strong sense of mission, strong learning ability, pioneering and enterprising.
Required Experience:
- Experience in carrier customer and network insight, target network planning, and marketing.
- Experience in E2E/cross-domain project operation, solution design, competition, contract design, and negotiation.
- Experience in key customer breakthrough and customer relationship building is preferred. (Optional Experience)