TikTok for Business's unique educational program for startups will show you:
How to use TikTok marketing tools to benefit your business
How to create short promotional videos instead of traditional commercials
How to replicate other tech-companies' on-platform successes
We designed this program for:
•Series A or higher* B2C startups in the marketing budget and campaign planning stages
•Representatives of the following industries: Dating Utility and services, Retail trade, FoodTech, •FinTech, EduTech, Entertainment, Gaming, E-commerce, Health & Wellness, Consumer goods
•Residents and non-residents of the Astana Hub, whose products are aimed at the audience of Kazakhstan and foreign markets.
•Participants who are able to attend an offline workshop in Astana
Benefits for TikTok StartUp Academy participants
Unique knowledge about the platform and business promotion opportunities in TikTok
Always-on chat support from experts
An opportunity to receive a grant for marketing placement on TikTok (up to $10,000)
Guidance in developing a campaign from scratch by the TikTok for Business team
The events calendar
Deadline for applications
Confirmation of the participant list
Opening of TikTok StartUp Academy at Astana Hub
Start of training
FFinal exam due
Offline workshops for the first 20 startups that passed the exam, and pitching to identify recipients of promotion grants
By November 11
Summing up, announcing grant recipients
How long is the program?
The program lasts 10 days. From October 17 to 21, there will be daily webinars, for a total of 5 days. The following two days will consist of online exams and offline workshops.
How much does it cost to participate?
Participation is free. However, due to the limited number of spots, there will be a preliminary selection of participants: 300 startups will attend the webinars, and 20 startups will attend offline workshops.
If a startup passes the test without attending an offline workshop, can it still expect a grant from TikTok?
Because the number of bonuses is limited, only the teams that have completed the training, passed the exam and demonstrated a quality campaign in the offline workshop will have the opportunity to be selected for the grant.
Are the only startups eligible to participate, those with a registered address in Kazakhstan?
We warmly welcome Kazakhstani startup representatives as well as teams from Central Asia that are aiming for the Kazakhstan market as well as other nations.
Must each person on the startup team pass the test?
It only takes one member of the team to pass the exam for the entire startup to receive credit for it.
Who from the team should attend the workshop if one passes the exam?
At the offline workshop, TikTok for Business experts will be happy to meet and collaborate with 3 people from each team. They must complete online training and pass an exam, and they must also bring laptops with them.
Which language will be used to conduct the program?
The program will be delivered in Russian. There will also be subtitles in Kazakh for the webinar recordings.
Will there be recordings of the sessions?
Yes, during the program, the recordings will be available in your personal account. Access will be restricted once the program is complete.
If the startup team decides to keep hosting on TikTok, with whom can this be discussed?
We have prepared a list of advertising agencies that work professionally with TikTok and are ready to host startups participating in the TikTok StartUp Academy. Here it is: