An exclusive educational initiative for startups
in Kazakhstan powered by TikTok

The program has a limited number of places available.


About the project

TikTok for Business's unique educational program for startups will show you:

How to use TikTok marketing tools to benefit your business

How to create short promotional videos instead of traditional commercials

How to replicate other tech-companies' on-platform successes

We designed this program for:

  Series A or higher* B2C startups in the marketing budget and campaign planning stages
  Representatives of the following industries: Dating Utility and services, Retail trade, FoodTech,   FinTech, EduTech, Entertainment, Gaming, E-commerce, Health & Wellness, Consumer goods
  Residents and non-residents of the Astana Hub, whose products are aimed at the audience of Kazakhstan and foreign markets.
  Participants who are able to attend an offline workshop in Astana

Benefits for TikTok StartUp Academy participants

Unique knowledge about the platform and business promotion opportunities in TikTok

Always-on chat support from experts

An opportunity to receive a grant for marketing placement on TikTok (up to $10,000)

Guidance in developing a campaign from scratch by the TikTok for Business team

The events calendar

  • October 23

    Deadline for applications

  • October 25

    Confirmation of the participant list

  • October 28

    Opening of TikTok StartUp Academy at Astana Hub

  • October 31

    Start of training

  • November 7-8

    FFinal exam due

  • November 9-10

    Offline workshops for the first 20 startups that passed the exam, and pitching to identify recipients of promotion grants
  • By November 11

    Summing up, announcing grant recipients


  • How long is the program?

    The program lasts 10 days. From October 17 to 21, there will be daily webinars, for a total of 5 days. The following two days will consist of online exams and offline workshops.
  • How much does it cost to participate?

    Participation is free. However, due to the limited number of spots, there will be a preliminary selection of participants: 300 startups will attend the webinars, and 20 startups will attend offline workshops.
  • If a startup passes the test without attending an offline workshop, can it still expect a grant from TikTok?

    Because the number of bonuses is limited, only the teams that have completed the training, passed the exam and demonstrated a quality campaign in the offline workshop will have the opportunity to be selected for the grant.
  • Are the only startups eligible to participate, those with a registered address in Kazakhstan?

    We warmly welcome Kazakhstani startup representatives as well as teams from Central Asia that are aiming for the Kazakhstan market as well as other nations.
  • Must each person on the startup team pass the test?

    It only takes one member of the team to pass the exam for the entire startup to receive credit for it.
  • Who from the team should attend the workshop if one passes the exam?

    At the offline workshop, TikTok for Business experts will be happy to meet and collaborate with 3 people from each team. They must complete online training and pass an exam, and they must also bring laptops with them.
  • Which language will be used to conduct the program?

    The program will be delivered in Russian. There will also be subtitles in Kazakh for the webinar recordings.
  • Will there be recordings of the sessions?

    Yes, during the program, the recordings will be available in your personal account. Access will be restricted once the program is complete.
  • If the startup team decides to keep hosting on TikTok, with whom can this be discussed?

    We have prepared a list of advertising agencies that work professionally with TikTok and are ready to host startups participating in the TikTok StartUp Academy. Here it is:
    • Onno
    • ReAlim
  • Will participants receive certificates of program completion?

    Yes, TikTok will issue a digital badge to every program participant who passes the exam, attesting to their successful completion of the course.

Want to discover TikTok for Business?

Sign up for TikTok for Business news to be among the first to hear about the latest platform news and products to promote your business.

Sign up