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Number of applications: 4

Budget Protection Module
Customer

I-CON Digital
Decision acceptance deadline

25.02.26 (inclusive)

Form of award

Contractual

Product status

MVP

Task type

ICT tasks

Сфера применения

Robotics

Область задачи

Information processing and transformation

Type of product

Mobile app

Problem description

The APIs of advertising platforms (Meta, Google) provide statistics of charges with a delay of up to 20-40 minutes. This creates the risk of an "overdraft" when the user's balance is already zero, and advertising continues to unwind, driving the service at a loss. A solution is needed to predictively stop campaigns.

Expected effect

A mechanism has been implemented to ensure that the advertising campaign is stopped within 5 minutes after the user's internal balance is exhausted. The margin of error for overspending does not exceed 2%.

Full name of responsible person

Alexey Sergeevich Dresvyansky

Purpose and description of task (project)

Development of an algorithm for automatic control of limits for advertising campaigns with minimal delay. Create a microservice "watchman" that checks the internal balance of the wallet in almost real time with the predicted consumption in external systems and forcibly stops the impressions when a critical threshold is reached.

Note

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