Price: 100000
Number of applications: 0
27.11.26 (inclusive)
Monetary
Idea
ICT tasks
Electric power industry
Design tools
Purpose and description of task (project)
Develop a service and integrate it, which, upon request from the application, decides which banner to show the customer in each zone. The service should: 1.\tProvide the display decision via REST API for the mobile and web client. 2.\tAutomatically rotate banners and learn from the response (multi-armed bandit or ML ranking). 3.\tLaunch trigger campaigns based on events: new IPO, new investment idea, after a transaction, after a deposit. 4.\tFollow business rules: –\tMandatory assignments take priority over advertising; –\tProducts for qualified investors are not shown to non-qualified ones; –\tThe frequency of displays to one customer is limited; –\tA product already connected (card, crypto account) is not advertised. 5.\tProvide marketing with an admin interface: zones, campaigns, weights, triggers, and display analytics. What the customer provides: API documentation, test environment, description of current banner zones and event triggers, depersonalized display and click logs for 3–6 months. Access to personal customer data and the production database is not provided. Performance metrics of the current logic are recorded for 30 days before implementation.
Software/ IS
The mobile application and web terminal have more than 15 banner spaces: portfolio, orders, menu, accounts, stock details, investment ideas, market reviews, and others. Their display logic is fragmented: some banners are manual without automatic rotation, while others are rigidly tied to specific conditions. There is no unified mechanism that decides which banner to show to a specific client. The client's profile, behavior, and events (new IPO, investment idea, transaction, deposit) are not taken into account when making the selection. Consequences: • advertising spaces are used inefficiently; • clients receive irrelevant messages and get tired of banners; • marketing spends time on manual setup and rotation; • a new banner zone cannot be added without code modifications.
Advertising spaces in the app generate more deals, replenishments, and account openings. Customers see relevant offers and experience less banner fatigue. The marketing team has less manual work, and new zones and offices are connected without the need for code modifications.
Осипов Александр Александрович
Note
We are considering proposals from IT companies, startups, and developers with experience in recommendation systems, personalization, and adtech. Priority is given to solutions that can be integrated into the existing infrastructure without a complete overhaul of the applications. Please include a description of the solution, project examples, estimated cost, timelines, and terms of cooperation. Following the pilot, there may be an opportunity to scale to all banner zones and offices.
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