Decision acceptance deadline

18.11.26 (inclusive)

Form of award

Contractual

Product status

MVP

Task type

ICT tasks

Сфера применения

Media sphere

Область задачи

Other solutions for the creative industry

Purpose and description of task (project)

Create a cloud platform where an employee independently allocates a personal benefits budget (fitness, healthcare, education, nutrition, etc.). The key part is the media layer consisting of two blocks. Media benefits. A catalog of legal subscriptions to online cinemas, music streaming, podcasts, audiobooks, e-libraries, Kazakhstan media services, and educational video platforms. Rights holders and services are connected through a partner dashboard. Subscriptions are issued and paid for from the benefits budget, and the company keeps track of licenses. Corporate media. A built-in constructor for short videos, podcasts, and news feeds: HR and management talk about benefits, onboarding, and team achievements, including in Kazakh and Russian. The AI module generates subtitles, voiceovers, and dubbing, adapts videos for employee segments, and recommends content and benefits based on interests. Other modules: employee, HR, and partner dashboards, integrations (1C, Bitrix24, HRM, Kaspi/Halyk), engagement and retention analytics.

Type of product

Software/ IS

Problem description

Benefits in Kazakhstan companies are the same for everyone, and employees often don't know that they are available to them. Corporate communications remain text-based letters with low readability. At the same time, the demand for legal digital content is growing, and Kazakhstan media services lack a B2B channel for the corporate segment. A unified platform is needed that combines benefits, digital content, and modern formats of internal communications with localization into the Kazakh language.

Expected effect

reduction in staff turnover by 10–15%;\nincrease in reach and readership of HR communications by 3–4 times due to video and audio;\na new B2B sales channel for Kazakh media services and content creators;\nreduction in the cost of localizing corporate content (AI dubbing and subtitles in Kazakh/Russian);\nlegal content consumption by employees instead of pirated.

Full name of responsible person

Аслан

Note