B2B marketing for technology companies is changing rapidly: the old methods of lead generation no longer work the way they used to, and buyers are becoming more knowledgeable. In 2025, companies ope

The SaaS (Software as a Service) model continues to dominate the technology business, allowing startups to scale, ensure stable cash flow, and reduce customer acquisition costs. Let's look at why Sa

290 Specialists Trained in AI and GameDev: Kazakh Schoolchildren Now Creating Their Own Tech Products

Kazakhstan has completed a pilot training program for digital technology educators as part of a dedicated track within the Tech Orda initiative. A total of 290 participants—including 167 schoolteachers and 123 trainers from the National Center for Professional Development “Orleu”—have now incorporated artificial intelligence and game development tools into their educational practices.

In the world of technology, there is a place not only for large corporations, but also for startups that can turn the market around, starting with the season. The history of Mango Development is a

The game development industry in Karaganda is rapidly developing, attracting more and more talented developers and ambitious projects. Despite the challenges faced by local studios, the region's po

The MITWORK tender platform creates a unique ecosystem in which customers and suppliers can effectively interact and develop their business. Using the platform, both sides can benefit from a variety

For suppliers registered on the MITWORK tender platform, it is important not only to offer competitive prices, but also to present their services correctly. In today's competitive environment, succe

The MITWORK tender platform provides customers with a powerful tool for optimizing procurement processes. In conditions of constant competition in the market, it is important not only to find a supp

For the domestic startup 1Fit, 2024 was the year of international expansion. At the beginning of the year, the company announced a parallel launch in the markets of Southeast Asia, Latin America an

In November 2024, 1Fit's subscription sales exceeded the $4 million mark for the first time. This was announced by the co-founder and CEO of the company. Murat Alikhanov in Instagram stories. Espe

In 2025, users are not ready to wait. If your site takes longer than three seconds to load, 53% of visitors leave it without even waiting for the page to load. What if it's an online store? Potenti

Modern retail is increasingly dependent on online sales. However, even the largest electronics stores face technical problems affecting the accessibility of their websites. We conducted monitoring

Why are some advertising campaigns memorable, while others go unnoticed? Why do we make purchase decisions on an emotional level? The answers to these questions are provided by neuromarketing– the s

Every startup is faced with a choice: develop a business using your own funds (bootstrapping) or attract venture capital financing (VC – venture capital). Both approaches have their pros and cons. L

Many startups rely on paid advertising and social media promotion, forgetting about SEO (search engine optimization). However, organic traffic remains one of the cheapest and most effective channels

For a startup to grow successfully, it's important to track the right metrics, not just collect data for reports. At different stages of the company's development, priority indicators change: if the

2025 zhylgy UX/UI design trends UX/UI designs by zyl sayyn damyp, zhang bagyttar paida bolyp otyrady. 2025 zhyly da technologiyalyk ozgerister men koldanushylardyn suransyna say design trendteri