In an era when user attention is expensive and competition in the mobile environment is increasing, it is important to use accurate and effective channels of engagement. One of these tools is Apple

Promoting apps in the Chinese App Store is a task that requires an understanding of the local market, user preferences, and the specifics of the platform. China is one of the largest mobile markets

Guys, I ordered pizza from Dodo today and immediately checked out their trick: it was written on the cup "we were together when we waited for GTA 5 — Dodo for 14 years." That's a marketing ploy!

The smartphone market is highly competitive and has dynamically changing consumer preferences. New models are released regularly, and manufacturers have to fight for the attention of the audience.

Hofmann is a brand of household appliances for which quality and ease of use are important. Mobile advertising helps to convey brand values to users and introduce them to the product range. Us

Mobile advertising is an effective tool for promoting various product categories, including energy drinks. Interactive banners help attract the attention of the target audience and increase user en

The promotion of products in the pharmaceutical segment requires a special approach. This is a highly regulated industry, where it is important to take into account legal restrictions, communication

In today's oversaturated digital world, standard approaches no longer work. Find out why it is vital for your IT startup to be not just good, but "wonderful", and how the "Purple Cow" concept, propo

How not to drain the budget and get real results Targeted advertising is a powerful tool. But as with any tool, if used incorrectly, you can not build a business, but destroy it. At Star Media, w

The #NauryzDrive2025 contest, organized by InDrive for the second time, has ended in Kazakhstan. Once again, it became not just a flash mob, but a real cultural phenomenon. In the midst of Nauryz