Today, customers increasingly expect personalized and user-friendly experiences from online services, especially when it comes to health. At Aurma, we strive to solve problems not only for business

Imagine: you've been developing a new feature for months, you've spent the company's resources, and after launching it, you don't use it. Or you create a product that you think is brilliant, but for

  The simple answer is to think like them. Work like them. Learn from them. This is exactly what you will do in the FAANG Product Management course. , What 's inside: 27 weeks of practice —

Miracle Droplet is a new generation motivational product at the intersection of the real and digital world + Astana Hub What if an ordinary sweet becomes the entrance to the whole universe? Th

Symptoms — the product/business owner responds in 2-3 days, cancels the demo at the last minute, and comments come in a telegraphic style: "normal/ not normal." Stuck solutions → the team is idle;

Hello everyone Today I'm sharing a real case about how one product team faced chronic problems in planning sprints and fulfilling commitments, and how we managed to fix it. Problem #1: Burning ta

Many IT companies focus on technologies and features. But what really distinguishes leaders? We understand why understanding your mission and purpose ("Why?") is more important than just a list of s

As part of our Spotify Agile scaling model at the bank, we are actively implementing feedback mechanisms tailored for IT teams. One of the key elements is meetings in the POCLAC (Product Owner +

Today, I'm listening to the issue of “Interoperability. How to make friends between services” of one of my favorite podcasts of the Either-Or studio — "Launch tomorrow". The guest, Samata Galimova,

There is still a high demand for qualified IT specialists in Kazakhstan. The average salary in the industry in 2024 increased by 54% compared to the previous year and amounted to 673 thousand tenge,