Sales funnel from scratch: CRM, automation and AI for small businesses
Why do some companies grow steadily, while others live from deal to deal?
At the workshop, we will analyze what a sales funnel is and what stages it consists of: from the first contact with a potential customer to closing the deal and repeat purchase. We will consider how to identify your target audience, build a customer journey, and choose acquisition channels tailored to your product and budget.
Special attention will be given to metrics: what indicators to track at each stage, how to calculate conversion and identify "bottlenecks" where customers are lost. We will also discuss automation tools: CRM systems and simple solutions to start with for a small team.