During the meeting with representatives of the Almaty beauty industry, relevant findings and best practices were collected that help salons not only survive, but also develop sustainably. We share the most valuable insights that will help every business.

1. Financial discipline is the foundation of stability. To avoid cash gaps, salons recommend postponing prepayment of subscriptions and packages of services to a separate deposit account or physically in an envelope. This money should be used only for future obligations: salaries, rent, purchases.

This approach helps to avoid the illusion of "extra" money and ensures financial transparency. The solution is to implement automated accounting systems such as Zapis.kz , with the ability to track payments, expenses and allocate finances competently.

2. Minimum plan and daily statistics. The salon's development begins with discipline: it is important to record key indicators on a daily basis — the number of customers, the average receipt, and basic expenses.

This gives a complete picture of the state of the business and helps to adjust the course in a timely manner. Using Excel or CRM Zapis.kz allows you to simplify this process and visualize the results. (an example of a CANVAS template that can be replaced by a single CRM)

3. Monthly P&L — Profit and loss navigation. The Profit and Loss report helps you not only see the total profit, but also analyze where a business is losing money. Regular P&L management allows you to react in advance to deviations from plans and draw conclusions for scaling.

4. Financial growth and transparency. The meeting participants emphasized that business development is impossible without financial analysis. Systems like Zapis.kz , allow you to automate the accounting of salaries, tips, and revenue, forming a transparent picture. This is the foundation of sustainable development and governance.

5. Customer loyalty is an indicator of trust. Clients return to where they feel cared for. The masters should be customer-oriented, not just performing a service. The motivation of the masters for the return is a powerful tool: awards, training, recognition. Additionally, there is a loyalty program, a pleasant atmosphere in the cabin, and attention to detail — from music to smells. All this creates an emotional attachment of the client to the place and the master.

6. Where to look for and how to retain strong masters? Today, specialists are being searched through OLX, Instagram, Kaspi, as well as through recommendations and training centers. But it is more important not to find, but to keep: there is a system of bonuses for the implementation of the plan, support through training, shared values and atmosphere. During the selection process, it is important to have a neat appearance, a photo portfolio, and a demonstration of interest in work and growth. The team is a reflection of the salon's brand.

7. How to create additional cash flows?

Salons can earn more if they make good use of low—demand periods (for example, weekdays) through promotions and happy hours. Additional income is generated by the sale of goods, certificates and season tickets. Motivated craftsmen are more active in selling services and increasing the average check. The participants also noted the importance of a personal brand: when a salon owner becomes the face of a project, it builds trust and attracts customers and craftsmen.

8. Strong salon brand — sustainability and growth. It is important to legally protect the business: employment contracts with craftsmen, non-disclosure agreements for the customer base, training agreements in exchange for retention in the team. A new salary payment scheme has also been proposed — more often, but in installments (2-3 times a month) in order to retain the masters and avoid financial conflicts. Additionally, the development of the owner's personal brand, as the face of the company, helps to build trust and recognition.

Trends of the coming years.

It's getting more important: – personalization of the service (individual customer preferences — from drinks to smells); – express services (minimum time — maximum result); – moving away from standard procedures towards flexible, client-specific ones.

Automation and AI are the future.🤖

Zapis.kz offers an ecosystem in which there is no need for manual administrator work. Online recording, reviews, payment, CRM analytics, chatbots replace routine and enhance service. CRM integration with the financial system allows you to control income, expenses, tips, workload of the masters, as well as retain customers. And it's all in one solution.

A modern beauty salon is not just a place of rendering services, but a full—fledged business with a clear financial model, a focus on customer repayment, automated processes and caring for the team.

💡 Platform Zapis.kz is not just an online recording service. It is an ecosystem that unites craftsmen, clients and businesses into a single space, contributing to the development of the beauty industry and creating convenient conditions for all participants.

Do you have similar business models or life hacks? Share your experience, and we will be happy to discuss it! 🌸